Growth Marketing Manager, Acquisition

Who we are

We’re a rapidly growing consumer tech startup in the Boston area. Millions of readers use our products every day to find great books, and our service empowers thousands of leading publishers and authors to drive sales and find new fans.

We’re expanding our team to address the challenges and opportunities of the publishing industry while continuing to help readers find stories and authors they’ll love. Check out Book Bub and our audio books retailing platform, Chirp, and learn more about what to expect working at our company.

Chirp has built a fast-growing business around a simple idea: huge audiobook deals without commitments. Paid acquisition is core to how we grow, and we’re looking for a Growth Marketing Manager to join our small, high-output consumer growth team. We’re seeking a performance-oriented digital marketer with 2-5 years of experience
. You’ll own the customer acquisition strategy, implementation, optimization, and reporting for various paid marketing channels. You understand the consumer journey and love testing new ads, audiences, and landing pages to continuously improve performance. You’re comfortable with achieving ambitious goals and taking ownership of our marketing approach and results.

• Manage, optimize, and own day-to-day operations of 2-3 paid marketing channels including targeting, bidding, budgeting, account structure, etc. You’ll inherit established Meta and/or Google campaigns and lead expansion into and testing of new channels
• Work closely with leadership to shape long-term channel strategy and influence roadmap prioritization
• Create and optimize ads, write headlines and copy, and collaborate with our design team on creative to improve channel performance
• Proactively identify and pursue opportunities to scale existing campaigns and test new acquisition strategies across emerging platforms
• Create and maintain dashboards of advertising performance metrics, analyze the impact of marketing channels, and represent insights/learnings cross-functionally
• Contribute to cross-functional projects with analytics, product, engineering, and design to meet ambitious growth targets, ensuring timely execution, nimble adaptation, and delivery of key learnings
• Design and execute conversion optimization tests across our digital experience

• 2-5 years of professional experience in growth or performance marketing at a high-growth consumer brand or performance agency
• Demonstrated knowledge of Meta Ads and one additional paid media platform (e.g. Google Ads, Tik Tok Ads, Pinterest Ads, Live Intent, App Lovin), with experience optimizing ad campaigns for efficiency (e.g. CPA, CAC, ROAS)
• Excellent analytical skills, ability to interpret data; proficient in Excel and familiar with BI tools (e.g. Looker, Tableau, PowerBI)
• Strong critical thinking skills, attention to detail, and eagerness to grow your scope alongside the company
• Experience working with web analytics, A/B testing tools, and ad tracking

The anticipated salary range for this role is $80,000–$115,000. The salary offer will be commensurate with experience, and will be adjusted within or around this range based on the candidate who ultimately joins our team. Total compensation also includes stock option awards and competitive benefit options including medical, dental, vision, 401k, generous paid parental leave, and take-what-you-need paid time off.

Please note:

for this role, we are considering candidates who are located in the following states: MA, NY, RI, ME, PA, IL, and MD.

Our team has choose-where-you-work flexibility that allows you to choose a predominantly remote, hybrid, or in-office setup at our…