Paid Search Manager; Franchise & Multi- Focus

Ignite Visibility is looking for a highly skilled, driven, and detail-oriented Paid Search Manager to join our fast-growing agency.
This position is 100% fully remote.

This is a hands-on, high-touch, client-facing role for an experienced media buyer who excels in franchise and multi-location account management (30–50+ locations). The ideal candidate thrives in high-volume, dynamic environments—specifically across Ecommerce and Automotive verticals—and is equally comfortable driving hands-on daily campaign execution, building strategic growth plans, and maintaining exceptional, proactive client communication.

• Own end-to-end strategy, account setup, campaign execution, and daily optimization across Google Ads, Microsoft/Bing Ads, and Local Search Ads.
• Manage complex multi-location and franchise account structures (
  30–50+ locations
  ), balancing overall brand standards with hyper-local targeting, budget distribution, and local performance goals.
• Drive hands-on daily campaign management, including keyword research, ad copy creation, bid management, A/B testing, audience segmentation, and budget pacing.
• Execute high-volume campaigns across key agency verticals, particularly Ecommerce (PMax, Shopping feeds, ROAS optimization) and Automotive (local inventory ads, lead generation, offline conversion tracking).

• Lead client communication as the strategic and technical lead, providing high-touch client management via email, phone, and video presentations.
• Utilize strong project management and organizational skills to ensure all deliverables, optimizations, and client reports are completed accurately and on time.
• Proactively communicate performance wins, strategic shifts, and optimization opportunities rather than waiting for client direction.
• Collaborate seamlessly with internal cross-functional teams (Omnichannel, Paid Social, Creative, SEO, Analytics, Web Development) to deliver cohesive digital marketing strategies.

• Maintain high attention to detail across budget allocation, campaign settings, ad copy, landing page URLs, tracking tags, and location extensions.
• Analyze performance data using Google Analytics (GA4), Looker Studio (Data Studio), and attribution tools to generate clear, actionable insights for clients.
• Implement and monitor call tracking, local conversion actions, and store visit/offline conversion integrations.

• Location: 100% Fully Remote position.
• Experience: 3+ years of dedicated paid media experience with a primary emphasis on Paid Search (Google Ads, Bing Ads, Local Search Ads).
• Multi-Location Expertise: Proven success managing multi-location or franchise accounts (30–50+ locations).
• Vertical
  
  Experience:
  
  Strong hands-on experience with high-volume accounts in Ecommerce (feed management, Shopping, PMax) and/or Automotive (lead gen, local inventory, dealer network structures).
• Budget Management: Hands-on experience managing $100k+ monthly aggregate client budgets with proven ROI/ROAS results.
• Agency Background: Prior digital marketing agency experience required.
• Personal Attributes: Driven, highly coachable, and eager to apply and grow skills in a fast-paced environment. Meticulous attention to detail and strong time management skills. Exceptional presentation, written, and verbal communication skills.
• Technical
  
  Qualifications:
  
  Advanced Google Ads & Microsoft Ads proficiency. Google Analytics (GA4) competency. Advanced Excel / Google Sheets skills (pivot tables, VLOOKUPs/XLOOKUPs). Looker Studio (Data Studio) or similar data visualization experience.
• Education: Bachelor's Degree in Business, Marketing, Advertising,…