Product Marketing Manager

Role Overview

The Product Marketing Manager will own how Audiohook is positioned, launched, and adopted - with a special emphasis on post-close activation. You’ll make sure customers don’t just sign on, but quickly reach value, expand usage, and become long-term advocates. This role partners closely with Sales, Customer Success, Product, and Demand Gen to turn our platform’s strengths into clear customer outcomes.

• Design and operationalize the customer onboarding journey, in-product education, and lifecycle communications that drive time-to-value and feature adoption

• Partner with Customer Success and Sales to identify activation drop‑off points and ship targeted programs to improve them

• Increase 90‑day customer activation rate by a measurable amount within 6 months of hiring

• Build customer‑facing case studies, testimonials, and reference programs that fuel both new business and expansion

• Own positioning, messaging, and narrative for Audiohook’s platform and key product lines

• Conduct ongoing customer, prospect, and competitive research to sharpen positioning and identify opportunity areas

• Lead go‑to‑market for new product launches: positioning, sales enablement, customer comms, launch assets, and measurement

• Build sales enablement assets: pitch decks, one‑pagers, battle cards, ROI calculators, and objection‑handling guides

• Partner with Demand Gen on campaign messaging and Product on roadmap inputs from the field

• Communicate clearly and proactively in a remote‑first environment

• 4+ years of B2B product marketing experience

• Demonstrated experience owning post‑close activation, onboarding, or lifecycle marketing - not just top‑of‑funnel launches

• Strong writing skills; able to turn complex technical capabilities into clear, compelling narratives for buyers and users

• Hands‑on experience with product launches end‑to‑end: positioning, enablement, comms, and measurement

• Comfortable working directly with customers - interviews, advisory boards, win/loss research

• Experience in adtech, martech, or SaaS

• Experience building reference programs or customer advocacy motions

• Experience in a startup or high‑growth company

• Comfort using AI tools to research, draft, and iterate on messaging

• Fully remote work environment

• Competitive salary and equity opportunities

• Performance bonuses

• Health, dental, and vision benefits

• Other benefits such as daily lunch stipend, monthly wifi, cell phone and subscription reimbursement, and annual hardware stipend

• Flexible PTO and remote‑friendly culture

• Bi‑annual Corporate Offsites

• Opportunity to help shape a function at a rapidly scaling tech company