Social Media Specialist

MARQUIS HEALTH CONSULTING SERVICES

Social Media Specialist

Salary Range: $65-75k annually, commensurate with experience, portfolio, and demonstrated social media expertise.

In Office - Brick, New Jersey

Are you the person who spots a social trend before everyone else does? Do you love turning everyday moments into content that makes people stop, watch, read, and engage?

Marquis Health Consulting Services is seeking a creative, organized, and trend-savvy Social Media Specialist to join our Digital Marketing team in Brick, New Jersey.

The role combines content creation, community management, reporting, and high-volume publishing. You will bring the stories of skilled nursing facilities, senior living communities, and ancillary healthcare service lines to life across social media. Content may feature patient outcomes, employee stories, resident experiences, clinical programs, recruitment initiatives, community events, and healthcare services.

Marquis Health Consulting Services provides administrative and consulting services to skilled nursing facilities, senior living communities, and ancillary healthcare service lines throughout the United States.

We partner with healthcare organizations to strengthen operations, elevate their brands, and create exceptional experiences for patients, residents, families, employees, referral partners, and the communities they serve.

Our Digital Marketing team supports a diverse healthcare portfolio spanning post-acute care, senior living, rehabilitation, home-based and ancillary health services, recruitment, clinical programming, and community engagement.

As our Social Media Specialist, you will report directly to the Social Media Manager and work within the Digital Marketing team to execute the social media strategy established by the Vice President of Digital Marketing and Social Media.

You will manage a high-volume stream of content across multiple healthcare brands, communities, and service lines throughout our Mid-Atlantic and New England divisions. The right person can balance creativity with organization, storytelling with strategy, speed with accuracy, trends with brand standards, and content creation with performance insights.

You should be as comfortable writing a compelling caption as you are identifying a short-form video trend, reviewing analytics, working in Canva, responding to an online review, organizing projects in , or using AI tools to improve your workflow.

• Write, edit, and optimize content for Facebook, Linked In, Instagram, and emerging social platforms.
• Turn photos, videos, testimonials, patient success stories, employee spotlights, resident experiences, clinical programs, events, and healthcare services into engaging social content.
• Develop attention-grabbing hooks, captions, headlines, calls to action, and platform-specific messaging.
• Identify opportunities for Reels, short-form video, trending content, and creator-style storytelling.
• Support campaigns focused on brand awareness, recruitment, referral relationships, community engagement, clinical programs, and healthcare service lines.
• Adapt messaging for patients, residents, families, prospective residents, healthcare professionals, referral partners, employees, and job candidates.

• Manage and schedule a high volume of daily social media content across multiple brands and client communities.
• Execute established campaigns and social strategies accurately and consistently.
• Track incoming social media submissions from receipt through publication.
• Maintain accurate social profiles, branding, links, and business information.
• Collaborate with marketing team members and client communities to keep content calendars active, timely, and relevant.
• Ensure content follows established brand, quality, and organizational standards.

• Monitor social media channels and engage with followers in a timely and professional manner.
• Respond to comments, messages, and community interactions.
• Support online reputation management, including monitoring and responding to Google and other online reviews according to client guidelines.
• Help maintain a consistent, positive brand experience across digital touchpoints.

• Use Hootsuite, Meta Business Suite, Facebook Insights, and Linked In Analytics to monitor performance.
• Track follower growth, engagement, publishing activity, and key social media metrics.
• Maintain accurate social media…