Sr. Specialist, Media

About the Team

Marketing brings our brand to life through deep expertise and an authentic love for pets. The team is dedicated to delivering personalized experiences for our consumers, supported by best-in-class, data-driven marketing capabilities. The work spans key areas including Loyalty, Customer Analytics & Research, Brand Experience & Creative, and Omni-Channel Marketing. Each team member brings a unique perspective, working together to create meaningful and engaging experiences for both pets and pet parents.

Collaborative Work Environment:
At Pet Smart, teamwork and connection are core to how we thrive. This role is based at our Phoenix Home Office, with an expectation of working a minimum of four days in the office each week. In a standard work week, associates may work up to one remote “flex day” (with leader approval). Our hybrid approach is designed to foster strong collaboration while also supporting flexibility and individual success.

The Senior Specialist, Media will support the planning, execution, measurement, and optimization of Pet Smart’s integrated media campaigns across Enterprise Media and Search, and the Affiliate program. This role will partner closely with the Sr. Manager, Integrated Media to translate business priorities into effective media plans that drive business results. The ideal candidate is analytical, organized, and comfortable working across multiple work streams with agencies and cross-functional partners.

Bring strong interpersonal and collaborative skills along with the ability to prioritize work effectively and support simultaneous projects. Will report to the Sr. Manager, Media within Pet Smart’s Media Omni-Channel Marketing team.

• Support analysis of Enterprise Media and Search, and Affiliate performance to identify trends and recommendations to help improve return and business outcomes.
• Partner with the Sr. Manager, Integrated Media to plan and execute campaigns that support stores and eComm, customer acquisition, retention, and key business priorities.
• Coordinate with media agencies and partners to support campaign setup, creative and tagging requirements, budget pacing, invoice tracking, and optimization.
• Help with recurring reporting and performance updates across assigned channels, clearly communicating results, pacing, risks, and next steps.
• Stay current on media, search and affiliate marketing trends, including new platforms, technologies, and partnership opportunities that may improve performance.
• Collaborate with Customer Analytics, Digital, Brand, and other cross-functional teams to support forecasting, reporting and testing.
• Bring a curious mindset that’s always looking for new media opportunities to evolve programs.

• 1+ years of experience in media planning, performance marketing, search & shopping, affiliate, or related digital marketing disciplines; previous agency or media buying experience preferred.
• Working knowledge of marketing fundamentals and KPIs, including spend, conversion, ROAS, CAC.
• Experience managing campaign work streams, agency or partner deliverables, and performance analysis.
• Familiarity with performance media and affiliate tools, such as:
• i.e., Google Ads, SA360, Google Analytics, Microsoft Ads, Meta, Affiliate platforms, DV360, The Trade Desk, or similar tools.
• Exposure with web analytics, performance measurement, or marketing effectiveness tools (i.e., Google Analytics, MMM partners, Neustar or Live Ramp and others) is a plus.

• This role requires collaboration, teamwork, and face-to-face interaction with colleagues, leaders, and/or clients.
• Being in the office ensures access to leaders, cross-functional partners, and resources necessary to…