Assistant​/Associate Specialist Digital Brand - Hollister

Position: Assistant / Associate Specialist Digital Brand Experience - Hollister
Job Description:

The Assistant / Associate Specialist, Brand Experience Digital role will lead end-to-end strategy development and execution for the Hollister site and app. They are a core member of the brand experience pod, ensuring that brand marketing campaigns are translated through customer-facing messaging in internal digital channels. They partner with several cross-functional teams across the organization, including Merchandising, Marketing Creative, and Digital Operations.

The Digital Specialist is the subject matter expert in digital content strategy, bringing critical thinking and creative problem-solving to maximize internal digital campaign and product support.

This job is located at our Global Home Office in Columbus, Ohio.

What Will You Be Doing?

Owns site and app (seasonal and weekly) marketing content strategy, optimization, and planning. Sees through content updates for owned channels from planning to execution

Understands how other marketing channels (like paid, social, affiliate, etc) work together to form total customer journey by partnering closely with other channel owners

Partners closely with Data & Analytics, customer insights, and product/UX to understand data behind customer journey

Marketplace expert- is relentless about patterning and understands what competitors are doing

Reviews and proofs all seasonal & weekly content, ensuring strategy and brand cuts through in marketing. Provides strategic feedback and voices curiosities on marketing content.

Owns seasonal and weekly site and app learning agenda, including seasonal A/B testing

Partners with ECM, Audience Strategy, Site Merch, Promo Planning and Digital Operations to have deep understanding of current site capabilities, e-spots, audiences, and audience goals

Ensures the right digital content is shown to the right customer audience at the right time Supports seasonal planning and new digital initiatives, helping translate strategic priorities into customer-facing digital experiences

Provides strategic recommendations during content reviews, planning discussions, and leadership shareouts

Monitors site and app experiences to ensure content accuracy, brand consistency, and executional excellence

What Do You Need To Bring?

Bachelor’s Degree or related experience3+ years of experience in digital channels (marketing experience preferred, general digital experience required)
Jira, Mural or Figma experience is a plus

High attention to detail, organization, and time management

Strong conceptual analytical skills

Experience collaborating in a highly cross-functional organization

Strong understanding of digital customer experiences and performance metrics

Benefits & Perks As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F Co. is committed to providing competitive and comprehensive benefits that align with our company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:

Incentive bonus program

Annual company wide review process

Flexible spending accounts

Medical, dental and vision insurance

Life and disability insurance

Associate assistance program

Paid parental and adoption leave

Access to fertility and adoption benefits through Carrot Access to mental health and wellness app, Headspace Paid time off and one paid volunteer day per year, allowing you to give back to your community

Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles and six work from anywhere weeks per year)
Seven associate wellness half days per year Merchandise discount on all of our brands

Opportunities for…