Digital Marketing & Communications Specialist

OFFICE OF ECONOMIC OPPORTUNITY The Arizona Office of Economic Opportunity's mission is to strengthen Arizona's workforce and economy.
DIGITAL MARKETING & COMMUNICATIONS SPECIALIST

Job Location :
Address: 1400 West Washington Street,
Phoenix, Arizona 85007 Posting Details:
Salary: $82,000.00 - $88,000.00 Annually Grade: 23 Closing Date:
October 10, 2026

Job Summary:

The Digital Marketing & Communications Specialist (Administrative Project Manager
2) will report to the agency deputy director and be responsible for supporting strategic communication, marketing and public relations in support of the Office of Economic Opportunity's programs and initiatives. This position will translate complex economic data, policy initiatives, and strategic objectives into clear, engaging, and accessible narratives for a diverse range of stakeholders, including businesses, policymakers, and the all Arizonans.

This role is responsible for end-to-end digital content creation, multi-channel distribution, email marketing, social media management, and the development of high-impact executive presentations that align with the Director's priorities and the agency's 5-year strategic vision.
This position may offer the ability to work remotely, within Arizona, based upon the department's business needs and continual meeting of expected performance measures.

The State of Arizona strives for a work culture that affords employees flexibility, autonomy, and trust. Across our many agencies, boards, and commissions, many State employees participate in the State's Remote Work Program and are able to work remotely in their homes, in offices, and in hoteling spaces. All work, including remote work, should be performed within Arizona unless an exception is properly authorized in advance.

• Manages agency multi-Channel Content Creation & Distribution:
  Drafts, designs, edits, and schedules high-volume external digital content, including weekly/monthly email newsletters, pass advisories, media releases, and educational materials supporting OEO programs; ensures all digital assets, documents, and multimedia content strictly adhere to federal and state accessibility standards (including Section 508 compliance and WCAG guidelines); and maintains rigid alignment with official State of Arizona and OEO branding guidelines across all public-facing materials.
  
  This includes working with and assisting with supervising contracted vendors including marketing and public relations firms.
• Executive Narrative & Visual Storytelling:
  Translates complex workforce development strategy, labor market information, economic policy data, and statewide strategic objectives into highly polished, high-impact PowerPoint or other types of presentations to external audiences; serves as the lead architect and custodian for all agency slide decks, ensuring visual and branding consistency and narrative clarity; and collaborates closely with agency leadership to ensure all presentation content directly reflects the agency leadership priorities, official brand standards, and the agency's 5-year strategic vision.
• Email Marketing & List Management:
  Manages the agency's enterprise email distribution and marketing platforms (e.g. Send Grid); oversees subscriber list health, execution of data hygiene practices, and strategic audience segmentation to maximize engagement and ensure targeted delivery of all agency external communications; and monitors and analyzes email metrics (open rates, CTRs, bounce rates) to continuously optimize campaign effectiveness.
• Social Media Management & Digital Monitoring:
  Maintains and executes the agency's daily active presence across primary social media platforms including X, Linked In, Facebook and Instagram; develops and…