VP Global Marketing

VP Global Marketing

Location: Hybrid
- Boston (2 days a week in our Boston Office)

Status: Permanent

Package: Competitive Salary, Remote/Home Working (with one-off allowance), Flexible Working, (2 Days in the office for our Hybrid workers) Development & Opportunity (Personal & Technical), Medical Insurance, Dental Insurance, Vision Insurance, Life Insurance, Long Term & Short-Term Disability Insurance, Generous 401K (matching) Plan, Flexible Spending Account, Health Savings Account, 15 Days' Vacation + Plus Public Holidays + Buy and Sell Scheme.

At Instem, you’ll empower pharmaceutical companies, CROs, government agencies, academic institutions by providing cutting-edge SaaS solutions and consultancy services designed to help researchers make discoveries, and to accelerate and advance their research programs.

You’ll work with technology that supports over 50% of global drug discovery and is trusted by leading pharmaceutical, biotech and CRO organisations worldwide.

Reporting to the Chief Commercial Officer, the VP of Global Marketing owns the strategy-to-execution engine that transforms scientific capability into measurable commercial growth. Operating in a SaaS-led life sciences business, you will architect and lead Instem's global marketing function—spanning product commercialization strategy, demand generation, customer advocacy, and engagement—while leading a distributed global team.

Your mandate extends beyond tactical marketing support to include fundamental strategic work: developing compelling product narratives, defining stakeholder personas and market segmentation, building coherent pricing and platform positioning strategies, and ensuring marketing influence over product development from early development phases onward. Your north star is predictable MQL-to-revenue conversion that drives bookings. With AI capability and infrastructure already in place, you'll inherit the model, mature it, and scale engagement velocity while ensuring reporting integrity as strategy evolves.

You’ll be part of a friendly, solutions-focused environment within a global business of over 400 people. Here, you’ll experience a high-performance culture balanced with genuine flexibility - we trust you to take ownership, deliver meaningful results, and work in a way that suits you.

You’ll be encouraged to grow, share your ideas, and make a real impact. We’re passionate about creating a place where you can develop your skills, contribute confidently, and succeed in your career.

With AI capability and infrastructure already in place, you'll inherit the model, mature it, and scale engagement velocity while ensuring reporting integrity as strategy evolves.

• Define and develop compelling product narratives, use cases, and value propositions that differentiate Instem solutions in preclinical discovery and drug development markets
• Map and prioritize stakeholder ecosystems and influencer cohorts (beyond existing users) including study directors, toxicologists, IT leaders, and procurement decision-makers; establish micro-segmentation and persona-driven engagement strategies
• Architect coherent pricing and monetization strategy across the product portfolio to create consistency, transparency, and strategic alignment between SaaS subscriptions, episodic services, and bundled offerings
• Establish unified platform positioning and cross-product narrative that creates an integrated Instem story; ensure individual products reinforce rather than dilute overall portfolio strategy
• Conduct use case identification and market opportunity assessment to quantify addressable opportunity and prioritize…