Senior Digital Media Planner

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Boulder, CO, US

5 days ago Requisition

Salary Range: $75,000.00 To $85,000.00 Annually

Job Description: Senior Digital Media Planner
Location: Office in Boulder, CO (Open to Remote Work from CA, CO, IL, ME, MN, MO, or TX)
Annual Salary:$75,000 - $85,000

Sterling-Rice Group (SRG) is not your typical ad agency. Our fun culture, love of "living well," enviable Boulder location, passion for great work, and commitment to giving back make SRG a great place to be every day. We are independent, privately held, and majority women-owned and led. SRG is an integrated brand ignition and marketing firm that fuses strategy, innovation, and creativity, with a particular passion for food & beverage.

Position

Description:

We’re looking for a strategic, curious, and highly accountable Senior Digital Media Planner to join SRG’s Media team. This role leads the development, execution, optimization, and measurement of integrated digital media plans across B2C brands, with a particular emphasis on retail/commerce media and performance marketing.

The ideal candidate combines strong strategic thinking with hands‑on execution experience and understands how to connect media investment to measurable business and sales outcomes. They should be comfortable independently leading media planning, working directly with clients and partners, and collaborating across Media, Account, Creative, Analytics, Production, and Ad Operations teams.

Key Responsibilities:

• Lead development of integrated digital media strategies and plans across the consumer journey.
• Translate client business objectives, audiences, budgets, and KPIs into actionable media recommendations.
• Evaluate media partners, platforms, proposals, and investment opportunities; lead negotiations andmaintainstrong partner relationships.
• Partner with paid social, search, programmatic, traditional media, and other channel specialists to develop cohesive plans.
• Present strategic recommendations, campaign performance, and optimization opportunities to clients and internal teams.

Retail & Commerce Media:

• Lead retail/commerce media strategy across relevant retailer media networks and commerce platforms.
• Plan and/or execute campaigns across platforms such as Amazon Ads, Walmart Connect, Target Roundel, Kroger, Albertsons Media Collective, Instacart, and other RMNs.
• Applyretailerfirst-party audiences and data across onsite and offsite media, including sponsored search/product, display, video, and other commerce-media capabilities.
• Connect retail media investment to business outcomes using metrics such as sales, ROAS, new-to-brand/customer acquisition, and incrementality.
• Stay current on the evolving retail media landscape and educate clients and internal teams on emerging capabilities, measurement solutions, and best practices.

Campaign Management & Measurement:

• Oversee campaign implementation, trafficking, QA, pacing, optimization, and reporting.
• Monitor performance against KPIs and proactivelyidentifyoptimization opportunities.
• Develop reporting and dashboards that translate campaign data into clear insights and actionable recommendations.
• Partner with Analytics and other teams to strengthen measurement, attribution, and understanding of media impact on business outcomes.
• Ensureaccuratebudget management, forecasting, reconciliation, billing, and resolution of discrepancies.

Leadership & Agency Contribution:

• Serve as a trusted media resource for clients and internal teams andmaintainan in-depth understanding of client businesses.
• Identify emerging platforms, technologies, consumer behaviors, and media opportunities;…