Senior Demand Generation Manager

We Impact Lives Through Purpose-Driven Work in A People First Culture

Ascend Learning, a leading healthcare and learning technology company, is the connection between a powerful portfolio of brands serving students, educators, and employers with outcomes-based, data-driven solutions across the lifecycle of learning. From testing to certification, Ascend Learning products are used by physicians, emergency medical professionals, nurses, allied health professionals, certified personal trainers, financial advisors, skilled trades professionals and insurance brokers.

Headquartered in Burlington, MA, with additional office locations and hybrid and remote workers in cities across the U.S., Ascend Learning was recognized by Newsweek and Plant-A Insights Group as one of America’s 2025 Greatest Workplaces as well as America’s Best Places to work for Mental Well-Being for 2025.

We're always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you'd thrive, read on to learn more.

The Senior Demand Generation Manager is responsible for planning, executing, and managing demand generation strategies and campaigns, working closely with the sales and marketing teams to align efforts and drive revenue, and using data and analytics to measure and improve the performance of demand generation efforts.

This position will work hybrid from our Burlington, MA or Leawood, KS offices. Remote candidates will be considered.

• Develop demand generation campaign strategies with Product Marketing and Marketing leadership for key campaigns. Collaborate with Product Marketing, Lifecycle, Growth, and Brand teams on go-to-market execution and customer journey. Lead campaign through execution.
• Analyze and assess the effectiveness of B2B marketing efforts across campaigns and channels using reports and dashboards. Partner with the analytics team to conduct in-depth analysis and attribution reporting to address opportunities and risks. Oversee A/B testing to identify areas for improvement and optimization. Provide regular reporting and insights on demand generation efforts to stakeholders, including senior management.
• Optimize marketing funnels and customer journeys to maximize lead conversion and revenue generation. Partner with the Marketing Operations and Lifecycle teams to build and manage lead nurturing and lead scoring programs.
• Collaborate with Sales leadership, Sales Operations, and Marketing Operations to ensure seamless lead handoff, alignment on lead qualification, and effective lead management processes. Facilitate pipeline reviews, maintain sales and marketing playbooks, monitor lead-to-revenue conversion, and incorporate feedback and trends into demand generation strategies and campaign optimization.
• Continuously partner with the Product Marketing and Brand team to continuously optimize and improve demand generation strategies and campaigns to drive qualified leads and revenue growth.
• Led end-to-end project management of demand generation campaigns, coordinating cross-functional teams across Product Marketing, Lifecycle, Growth, and Brand teams to deliver on time and drive pipeline growth.
• Develop and lead account-based marketing (ABM) strategies, targeted engagement programs, and integrated campaigns designed to increase engagement, accelerate priority opportunities, and generate pipeline within strategic accounts.
• Keep abreast of technologies, industry developments, and competitor activities that would inform and enhance demand generation strategy. Partner with Marketing Leadership, Marketing Operations, and Sales Operations to assess the value and feasibility.
• Collaborate with Marketing…