Marketing Senior Manager, Peer-to-peer; Remote

Career Category Marketing Job Description HOW MIGHT YOU DEFY IMAGINATION? If you feel like you’re part of something bigger, it’s because you are. At Amgen, our shared mission—to serve patients—drives all that we do. It is key to our becoming one of the world’s leading biotechnology companies. We are global collaborators who achieve together—researching, manufacturing, and delivering ever-better products that reach over 10 million patients worldwide.

It’s time for a career you can be proud of.

As a key member of the Brand Team, the Senior Marketing Manager, Peer-to-peer will support the HCP Lead in translating brand strategy, customer insights, thought leader perspectives, and field feedback into a robust peer-to-peer engagement strategy for TAVNEOS. In a rare disease market where clinical confidence, disease-state understanding, and evolving data are essential, this role will help strengthen HCP education and reinforce the role of TAVNEOS as an important treatment option for appropriate patients.

This individual will serve as the day-to-day strategic and operational lead for P2P initiatives, including speaker programs, congress execution, product theaters, advisory boards, speaker training, and related field support materials. The role will help shape elevated P2P engagement approaches, activate thought leader expertise, and partner cross-functionally to ensure initiatives are aligned, compliant, insight-driven, scalable, and connected to TAVNEOS brand priorities.

The ideal candidate is eager, curious, courageous, and collaborative, with a strong desire to help patients, engage health care practitioners, and deliver value in an area with significant unmet need. This individual will live up to their highest potential by continuously demonstrating Amgen values and always striving toward the mission, To Serve Patients.

• Support the HCP Lead in translating brand strategy, customer insights, thought leader perspectives, and field input into peer-to-peer strategic priorities, engagement plans, and executional roadmaps.
• Help develop and quarterback a robust TAVNEOS peer-to-peer engagement strategy that integrates speaker programs, advisory boards, congress engagement, thought leader insights, field pull-through, and cross-channel coordination.
• Serve as the day-to-day strategic and operational lead for assigned P2P initiatives, ensuring programs are insight-driven, strategically linked to brand priorities, and executed with clear objectives, ownership, timelines, and performance measures.
• Lead assigned P2P initiatives from strategy through execution by establishing clear objectives, timelines, ownership, deliverables, cross-functional review milestones, decision points, and performance measures.
• Lead highly cross-functional P2P work streams across Brand, TLLs, Sales, Medical Affairs, Marketing Operations, agency, and other enterprise partners to align strategy, roles, timelines, deliverables, and decision points.
• Build compliant and productive working relationships with speakers, faculty, and influential HCP stakeholders to support high-quality peer-to-peer education, gather marketplace perspective, and advance broader brand objectives.
• Partner with TLLs, Medical Affairs, Marketing Operations, Compliance, and agency partners to identify, engage, onboard, contract, train, and support appropriate thought leaders and faculty for advisory boards, P2P education, speaker programs, congress activities, and other strategic initiatives.
• Steward speaker program content and peer-to-peer promotional assets, ensuring alignment with the approved HCP message platform, brand strategy, scientific narrative, customer behavioral objectives, and new/elevated P2P engagement…