Marketing Engagement Specialist

Home Office
9990 Park Meadows Dr
Lone Tree, CO 80124, USA

We're passionate about transforming financial services. Our members, families, and the communities we call home motivate everything we do. As part of the credit union movement, we believe in providing our members with education, support, and guidance to build strong financial futures.

At Canvas, we're dedicated to transforming financial services from the inside out. Our culture is a top priority and second to none. We strive to balance hard work and high achievement with a fun, supportive environment.

At Canvas, there are 5 behaviors we live by each day that will continue to help us be known for our heart and our people:

• Seriously good benefits
  :
  Beyond healthcare, dental, and life insurance, we make it so worth your while. Canvas employees get up to a 10% company contribution to their 401k, generous personal time off, and employee discounts on loans (that includes cars and houses!). The starting pay range for this position is $58,461.98 -$ 60,000.00 /annual, and final pay rate will be determined based on experience, education, skills, and internal equity factors.
  
  This position is also eligible for incentive based on production. Canvas benefits include:
• Paid Vacation
• Paid Sick Time
• Paid Holidays
• Paid Wellness Day
• Flexible Spending Account
• Health Savings Account
• World Class 401(k) Plan
• Tuition Reimbursement
• Rate Discounts on Qualifying Loans
• May be eligible for incentives or discretionary bonus based on results

The Marketing Engagement Specialist develops the planning, coordination, execution, and evaluation of initiatives that strengthen awareness, engagement, and connection to the Canvas brand across internal and external audiences. Working closely with the Head of Internal Branding, the broader Marketing team, and cross-functional stakeholders, this role develops activation and engagement plans, evaluates opportunities, recommends approaches, and leads assigned programs and platforms through execution and measurement.

The position helps determine how Canvas physically shows up in meaningful and brand-aligned ways through engagement, community presence, events, sponsor ships, activations, and other marketing initiatives. This role also develops budget and resource recommendations, establishes processes and success measures, analyzes performance, and makes informed adjustments that improve outcomes and maximize organizational value.

• Work closely with Head of Internal Branding to support initiatives that strengthen awareness, engagement, and connection to the Canvas brand.
• Develop annual activation and engagement plans, aligned with Marketing and organizational objectives.
• Oversee the planning and delivery of initiatives that help Canvas physically show up in meaningful and brand-aligned ways across internal and external audiences.
• Independently assess engagement and activation opportunities and determine recommended marketing approaches.
• Serve as a professional representative of the Marketing team when supporting events, activations, meetings, and initiatives involving internal or external audiences.
• Create and maintain organized systems for tracking projects, inventory, requests, event needs, activation materials, and other department resources.
• Develop budget recommendations for engagement, activations, and assigned marketing initiatives. Monitor performance against budget, evaluate effectiveness, and recommend adjustments to maximize impact, participation and organizational value.
• Develop measurement frameworks and success metrics for engagement and activation programs, analyze results and spending effectiveness, and provide recommendations that inform future planning, investment decisions, and resource allocation.
• Prioritize initiatives and allocate resources based on business impact and budget considerations.
• Lead assigned engagement programs and channels from concept through execution and evaluation.
• Evaluate engagement, sponsorship, and activation opportunities and make recommendations to leadership.
• Collaborate with departments, branches, and Marketing team members to understand needs, gather information, coordinate resources, and support timely execution.
• Establish standards, processes, and operating procedures for activation and engagement initiatives.
• Support the consistent application of Canvas brand standards across activations, engagement efforts, promotional materials, events, and other marketing-supported initiatives.
• Analyze…