Associate Manager Retention; Temporary

NJ/NY Gotham FC (“Gotham FC” or “the Club”) is a National Women’s Soccer League (“NWSL”) team representing New Jersey and New York. The team plays at Sports Illustrated Stadium in Harrison, NJ. At Gotham FC, we don’t just play soccer; we set trends, challenge the status quo, and lead with bold creativity. While our roots are grounded in the tradition of the beautiful game, everything else about us is fiercely original.

We’re here to redefine expectations, break boundaries, and build something that hasn’t been done before. If you’re ready to push the limits and make an impact, you belong at Gotham FC.

The Associate Manager of Growth & Retention will ensure that we actively reach new fans and engage our current fans. Core to the role will be using - and encouraging others - to make data-driven decision-making in our marketing. The ideal candidate for this role is both creative and data-driven, executing on key engagement channels while also playing a key role in reporting on the success (or opportunities) of our marketing channels.

• Support our team’s key growth goals around single game ticket sales, group sales lead generation, and season ticket sales.
• Structure, manage, and optimize our email and SMS program, blending manual sends with automated content that is personalized and relevant to specific segments.
• Collaborate with the Business Intelligence Team to actively manage the our key segments in our CRM and ensure they are accurate and getting tailored communications.
• Develop new lead generation tactics and a suggested testing roadmap (e.g. tactics like pop-ups, online forms, giveaways, etc.).
• Own CMS updates, planning, and optimizations to our website, ensuring our site is accurate, functional, brand-aligned, and driving YoY growth for our ticketing goals.
• Build a roadmap of AB tests across our marketing channels; share results and how the learnings can be applied.
• Strengthen our marketing tracking program, building UTMs and using tools like Google Analytics and Tableau to report on the fan journey.
• Own weekly marketing reporting on email, site, SMS, and other digital channels that highlights learnings and areas for improvement.

• Bachelor’s Degree or equitable experiences/certifications.
• Experience using data analysis software.
• Highly organized and detail-oriented.
• Excellent communication skills, both written and oral.
• Highly analytical and data-driven, with the ability to review and distill complex data and insights to inform business decisions.

• Familiarity with content management systems (CMS) and customer relationship management (CRM) tools.
• Basic understanding of SEO, SEM, and email marketing best practices.
• Ability to work in a fast-paced environment and manage multiple priorities concurrently.
• Working knowledge of HTML and design and email software.
• Legally authorized to work in the United States.

Based at Gotham FC’s business office, which is located at 15 Exchange Place Jersey City, New Jersey, on a hybrid working schedule which consists of three core in-office/in-person days (Tuesday, Wednesday, and Thursday) and two non-core days (Monday and Friday), with the option of being in the business office or remote. As this role is temporary, we are open to the possibility of a fully remote position;

however, being in market in the NYC/NJ Metro area to be in office a few days a week with the rest of the team is ideal.

Gotham FC is an equal opportunity employer and welcomes everyone to our team. We are committed to broadening the pool of qualified talent for consideration, including those who have been historically underrepresented. We strongly encourage people of color, lesbian, gay, bisexual, transgender,…