Bilingual Community Engagement Lead LA County; Remote​/Field

Welcome to Brightline! We are searching for an LA County based Community Engagement Lead to join our Bright Life Kids team. In this role, you will play a critical part in advancing our partnership with the Children and Youth Behavioral Initiative (CYBHI)!

The State of California selected Brightline — out of more than 450 vendors — to provide free virtual behavioral health services to families with children ages 0–12. Bright Life Kids offers a modern digital experience featuring live coaching, personalized resources, parent peer communities, and local referrals — all at zero cost to families.

• High Autonomy & Impact: You won't just execute a pre-made plan; you’ll identify new opportunities, shape program strategy, and act as a thought partner to senior external leadership.

• Community & Field Presence: You will drive program adoption across complex local ecosystems and engage directly with families and community organizations out in the field.

• Website: bright life.kids/ca

• Instagram: @brightlifekids

• Linked In:

• Develop comprehensive outreach and marketing strategies tailored to the specific demographics, cultures, and ethnicities of the target county.

• Create a partnership strategy that fosters mutual referrals, positioning Bright Life Kids as a valuable resource within the community.

• Build and nurture long-term relationships with senior external partners, including county health officials, school district leadership, and executive directors of major community-based organizations

• Operate with significant autonomy, managing a regional portfolio and presenting comprehensive updates and strategic recommendations at key milestones.

• Develop and adapt outreach and marketing strategies that span diverse and complex ecosystems, ensuring programs resonate across multiple stakeholder types

• Proactively identify service gaps and market opportunities; contribute to the design of new assets and engagement tactics

• Leverage existing networks and research methods to identify contacts within the target county, utilizing platforms such as Google, Linked In, and school district websites.

• Navigate and persuade varied audiences—from grassroots community groups to executive-level public health boards and School and Office of Education Boards —to align on shared goals for child mental well-being.

• Lead and participate in high-visibility activation in-person events, online webinars, and school fairs, acting as a respected advocate for the Bright Life Kids mission.

• Provide informative materials and engaging discussions to educate parents about the importance of child mental well-being and the services offered by Bright Life Kids.

• Distribute branded swag and conduct webinars or in-person sessions to increase awareness and engagement.

• Track key metrics related to outreach, engagement, and conversion rates.

• Regularly report progress, insights, and recommendations to manager, marketing team and upper management to inform decision-making and optimize strategies.

• Leverage Salesforce as primary CRM tool

• Continuously gather insights from engagement efforts and incorporate feedback to quickly enhance outreach and marketing strategies.

• Identify opportunities for new assets and content to address evolving needs, particularly in nurturing long-term relationships.

• Minimum of 5 years of relevant experience in community engagement, public health, health promotion, or a related field (knowledge of pediatric mental health or early childhood…