Digital Marketing Specialist - Arts Promotion

About the Role

Our client, a leading entity in the Arts & Entertainment scene, is seeking a highly skilled Digital Marketing Specialist to amplify their reach and engagement from Paarl . This role is designed for a passionate marketer who understands how to leverage digital channels to connect with audiences, promote artistic endeavors, and drive participation in cultural events. You will be instrumental in crafting and executing online strategies that resonate with diverse communities and showcase the vibrancy of the arts.

This is a key position within a growing organization dedicated to enriching the cultural landscape.

• Develop, implement, and manage digital marketing campaigns across various platforms, including social media, email, and paid advertising.
• Create engaging and relevant content for online channels, optimizing for search engines and audience interaction.
• Monitor and analyze website traffic, social media engagement, and campaign performance metrics.
• Manage email marketing campaigns, including list segmentation, content creation, and performance tracking.
• Collaborate with creative teams and artists to develop compelling digital assets and promotional materials.
• Stay updated on the latest digital marketing trends, tools, and best practices in the Arts & Entertainment sector.

• Minimum of 4 years of experience in digital marketing, with a focus on content creation and campaign management.
• Proven track record of developing and executing successful digital marketing strategies.
• Proficiency in SEO/SEM, social media marketing, email marketing platforms, and analytics tools (e.g., Google Analytics).
• Excellent writing, editing, and communication skills.
• Experience working within or a strong understanding of the Arts & Entertainment industry is highly desirable.
• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.

• Competitive salary and performance-based incentives.
• Flexible remote work options, enabling a healthy work-life balance.
• Opportunities to promote unique artistic projects and connect with creative communities.
• Professional development and training in the latest digital marketing techniques.
• A supportive and collaborative work environment focused on cultural impact.