Senior Account-Based Marketing Manager, Autodesk Flow; Media & Entertainment

Autodesk Flow is the connected platform behind how film and television get made — from the moment footage is captured on set, through review and approval, to final delivery. This is a dedicated ABM role for Flow, working hand in hand with the Flow sales organization. You will be their marketing counterpart: building the account clusters, programs and sales-facing materials that turn business priorities into engaged accounts and qualified pipeline.

You will shape how the account-based motion works here — how accounts are scored and clustered, how programs are built around sales priorities, and how we measure what they produced. You will work in close partnership with a Field Marketing Manager, the wider Media & Entertainment marketing organization, and our central content team.

Location :

This position can be remote or hybrid.

• Partner with Sales:
  Act as the dedicated ABM partner to the Flow sales organization, building programs around their account priorities and revenue targets
• Run a recurring planning cadence with Sales — account co-planning, pipeline reviews and quarterly business reviews — reviewing engagement, buying signals and next best actions
• Own lead routing and funnel optimization for Flow, making sure the handoff from marketing program to seller follow-up is fast, clean and measured
• Partner across Marketing, Industry Strategy and Technical Sales to coordinate account engagement
• Build and prioritize account clusters:
  Build account clusters around shared buying triggers and production milestones, so programs land when a need is live
• Own account scoring and prioritization against our defined ICP, in collaboration with Sales, and keep it current as a living asset the team trusts and uses
• Operationalize intent and engagement signals into prioritization and seller alerts
• Maintain a champion layer alongside the account layer, tracking the practitioners who specify our technology and follow it from production to production
• Run the programs:
  Develop and execute integrated 1:few programs across digital, content, paid media, events and executive engagement
• Own executive engagement for your accounts — round tables, briefings, dinners and personalized experiences — run at cluster scale where that is the right shape, and at account level where the opportunity warrants it
• Work with the Field Marketing Manager so that events and partner activity serve account plans, including where accounts are served through channel partners
• Drive both new-logo acquisition and expansion within existing accounts, supporting a land-and-expand motion
• Equip Sales:
  Define the plays sellers run, and brief our central content team on the assets needed to support them
• Shape sales readiness materials for Flow — conversation guides, objection handling, competitive positioning and account briefs — in partnership with Sales Enablement and Product Marketing
• Produce account intelligence sellers can act on: buying-committee maps, competitive and technology context, and the active initiatives that create an opening
• Measure and optimize:
  Define the measurement framework and report on account engagement, buying-group coverage, pipeline creation and progression, deal size and expansion
• Translate performance and account insight into clear recommendations for Sales, Marketing and executive stakeholders
• Turn what works into repeatable playbooks, templates and frameworks that can be applied across the Flow portfolio
• Apply ABM technology, intent data, AI and automation to improve targeting, personalization and measurement, with sound judgement about validating outputs

• 8+ years in B2B marketing, account-based marketing, demand generation or customer marketing, with at least 5 years focused on account-based…