Senior Copywriter

Role Summary

Role Overview:
At McAfee, your work helps keep people safe every day all over the world. You'll join a team that's reimagining how a legacy brand shows up with clarity, humanity, and creative courage. Here, writers have a real seat at the table: shaping brand expression and crafting ideas that reach millions across cultures and channels.

You’ll be part of a collaborative, curiosity-driven creative group that values bold thinking, clean storytelling, and a culture of constant craft improvement. If you're excited by brand transformation, meaningful mission, and the opportunity to sharpen your craft on a growing creative team, this is a place where your voice will matter.

You will support the rollout of our new brand platform and tone of voice, translating them into clear, effective copy across campaigns, product experiences, CRM, digital, social, and performance channels. You'll also help apply and maintain our brand writing guidelines day to day, working closely with senior writers and creative leads.

This role calls for a writer who can move comfortably between conceptual work - headlines, short-form storytelling, scripting - and the more structured, metrics-driven writing that performance marketing demands. You're equally at home developing a campaign idea and optimizing copy against real performance data.

This is a Hybrid position located in one of our Hub Locations:
New York, NY, San Jose, CA, or Newport Beach, CA. We value in-office collaboration and meaningful interactions, so expect that you will be able to be in the office on a regular basis according to team needs. When you are not working on-site, you will be working from your home office. We are only considering candidates within a commutable distance to New York, NY, San Jose, CA, or Newport Beach, CA, as we are not offering relocation assistance at this time.

Writing & Concepting

• Write copy across campaigns, digital experiences, social, CRM, web, video scripts, product surfaces, and performance channels
• Contribute ideas alongside designers, art directors, and content strategists
• Craft headlines, short-form copy, product messaging, and performance-driven variants
• Write and iterate quickly across structured formats, including messaging matrices and testing frameworks

• Apply McAfee's tone of voice and copy guidelines consistently across your work
• Flag gaps or inconsistencies in guidelines as products and channels evolve
• Take feedback from senior writers and creative leads to sharpen craft over time

• Write and test copy variants for paid social, search, and other performance channels
• Use performance data and learnings to inform revisions and future concepts
  
  Balance brand consistency with what the data shows is working

• Work closely with the in-house creative team to deliver integrated work
• Partner with Product Marketing and Growth to translate strategy and benefits into copy
• Support external agency partners inmaintainingvoice and creative consistency

• 6-8years of copywriting experience, including time in-house/client-side (not agency-only)
• Some experience writing for performance marketing - paid social, search, or similar channels where copy is tested and iterated against data
• Portfoliodemonstratingrange across brand and performance work (required)
• Experience writing for consumer brands; tech or subscription experience is a plus
• Strong fundamentals: clean, clear writing with good editorial instincts
• Comfortable taking direction and feedback, with a desire to grow craft and scope over time
• Collaborative and proactive in a lean team environment
• Able to manage multiple projects and shift between conceptual and structured writing

McAfee…