Product Marketing Manager, Data Capabilities

Product Marketing Manager, Data Capabilities

• Full-time
• Workplace Type:
  Hybrid
• Department:
  Marketing & Communications

Linked In is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun - where everyone can succeed.

Join us to transform the way the world works.

This role will be based in San Francisco, Sunnyvale, Mountain View, and New York.

At Linked In, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a Linked In office on select days, as determined by the business needs of the team. This means you can work from home and commute to a Linked In office, depending on what’s best for you and when it is important for your team to be together, or you can work remotely from most locations within the country listed for this role.

Linked In Marketing Solutions (LMS) is a multi-billion-dollar business for Linked In and is our fastest-growing business, with tremendous growth opportunities ahead. When organizations come to LMS, we help them reach and engage professional audiences  then help turn those audiences into communities and, ultimately, those communities into customers.

As a Product Marketing Manager, you will help shape the future of Linked In’s advertising products. You will represent the needs of global advertisers and translate insights about data signals and activation into strategic product and go-to-market recommendations. Working across product, engineering, legal, sales, and marketing, you will help strengthen the signals that power audiences, campaign optimization, and measurement.

You will develop clear, compelling narratives and best practices that help advertisers improve signal quality and turn data capabilities and technical compliance into a performance driver. You will develop messaging for Linked In Marketing Partners to encourage adoption of new data capabilities to improve advertiser value. You will also identify opportunities to connect data capabilities across Linked In and contribute to a more cohesive B2B go-to-market strategy.

The ideal candidate combines strategic product thinking, technical aptitude, and strong storytelling skills. You understand how advertisers, developers, and marketing technology practitioners use data and can turn complex customer, technical, and market requirements into differentiated positioning, actionable product recommendations, and scalable go-to-market programs.

Responsibilities

• Serve as the voice of global advertisers by identifying data, privacy, and integration requirements and monitoring competitive, marketing technology, and data ecosystem trends to inform product strategy and go-to-market priorities.
• Develop positioning, messaging, and go-to-market strategies that drive advertiser and Linked In Marketing Partner adoption of data capabilities (e.g., new identifiers, parameters), integrations, and solutions that improve signal quality and match rates to support improved campaign performance.
• Lead communications and change management related to regulatory shifts and Linked In terms that affect how Linked In and advertisers share, use, or activate data for marketing campaigns.
• Partner cross-functionally with product, engineering, data science, legal, privacy,…