Communications Director

Overview

Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.

We have an excellent opportunity for a Communications Director based in the Baltimore, MD area. The Communications Director will serve as an individual contributor, making an outstanding impact in our markets by crafting and delivering essential communications and marketing support for all of Maryland. In this position, you will collaborate and report to the Executive Director.

This is a home-office-based position based in the Baltimore, Maryland area. This position will require travel throughout the Baltimore metro area and occasional statewide travel to meet with media, community partners, key volunteers, and corporate sponsors.

In this role, you will collaborate with our development and health strategies teams to craft and implement essential communications, marketing, and other deliverables to support our fundraising efforts, educational programs, awareness campaigns, advocacy efforts, and branding. The Communications Director will play a significant role in achieving our 2027 Impact Goals by delivering mission-related messaging.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support locally.

#TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on Linked In, Instagram, Facebook, X, and s.

As the Communications Director, you will be responsible for:

• Develop plans to reach the media, general public, and target audiences through traditional media outlets, social media, press releases, and other relevant materials and sources.
• Develop an integrated market-wide communications plan and timelines for market advocacy priorities, core fundraising events (including Heart Walk, Go Red for Women, Heart Ball, Cycle Nation, and other events as added), for the Community Impact priorities, and for all sponsor ships that include a media component.
• Sharing the markets Community Impact story via public and media relations, social media, and video creation.
• Cultivate media sources both internal and external, providing spokesperson training to volunteer leadership and staff.
• Support script writing for both internal and external speaking opportunities.
• Support market events by leading the stage presentation and prepping speakers, working with external production teams to create videos, and working with media outlets the night of events. Handle local relationships with spokespeople (medical authorities, survivors, etc.), marketing, and media organizations/media networks.
• Work with media and other third-party vendors to provide traditional and non-traditional media sponsorship opportunities.
• Coordinate all promotional activities with media sponsors, including PSAs, interviews with American Heart Association spokespeople, other media pitches, and more. Run market-specific social media channels.
• Share critical wellness resources, risk messaging, and communication campaigns for the public to save and change lives in the community. Using AP style…