Senior Paid Media Strategist, Global; Offline​/Online

Our Mission

At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real‑world problems with cutting‑edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place.

In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values:
Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real‑world problems and ideating beside the best and the brightest, we invite you to join us!

We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real‑time problem‑solving, stronger relationships, and the kind of precision that drives great outcomes.

We are looking for a hands‑on media strategist to own our global brand media investments and master media plan. Reporting directly to the Director of Paid Media, this individual contributor role serves as the primary architect behind how we connect high reach brand channels like Linear TV, OOH, and Radio with high precision digital platforms.

While you will collaborate with agency partners who assist with tactical co‑planning and execution, you will fully own the overarching strategy, channel mix, and investment allocations, and you will drive the vision that connects real world brand moments to downstream growth.

• Own the global brand media investments. Balance the emotional resonance of high‑reach channels like Linear, OOH, and Radio with the tactical precision of digital platforms to maintain a consistent, multi‑touch narrative.
• You are the lead architect of the master media plan. While you leverage agency partners for the tactical execution and co‑planning of offline and linear media, the strategic blueprint, investment weightings, and channel selection are exclusively owned by you. You move beyond simple oversight; you are the primary driver of the planning process, ensuring every dollar is an intentional investment in business growth.
• Design the technical frameworks where offline brand moments—Linear, OOH, and CTV—trigger immediate next best action. You ensure that real‑world brand impressions are captured as high‑fidelity intent signals to fuel our downstream demand engine.
• Lead high‑level relationships with global editorial houses like Forbes, WSJ, and Bloomberg etc. Architect bespoke content partnerships and deep editorial integrations that establish Palo Alto Networks as the definitive thought leader in the cybersecurity space.
• Partner with content and brand creative to ensure assets are purpose‑built for the media landscape. Provide data‑backed insights to shape the creative strategy, ensuring assets are optimized for the specific nuances of each channel.
• Partner with analytics on the brand tracking and attribution architecture. Treat every media dollar as a strategic investment, partnering with analytics to prove P and L impact through brand lift studies and multi‑touch attribution (MTA) models.

• 10+ Years of Media Experience
• Proven success managing complex, multi-million dollar global accounts and budgets. Agency‑side media planning roots are necessary.
• Ability to influence executive leadership and justify investments in…