Programmatic Media Manager

Do samosas give you all the fillings? Are you always in a curry? If you take efficient growth seriously, but not yourself (and you enjoy a good pun), then let’s talk more about us.

Deep Brands is a team of impatient builders, where we all make a difference by elevating global cuisines, enabling cultural experiences at home, and enlightening through education. Our brands are Deep Indian Kitchen, #1 frozen Indian brand in America and a recently named Bain & Co. US Insurgent Brand, and Tem Toa, the newly launched frozen Thai brand. The brands share a commitment to delivering premium, authentic restaurant quality flavor experiences - but the foundation of our success is our team.

Our team enjoys moving fast, solving problems, and continually improving. At the same time, we show up for each other, have fun, and celebrate our wins. Individually, our people are empowered to shape their careers, make an impact, and grow our business…and that’s where you might come in!

If our culture seems like a fit for you, we are seeking a Programmatic Display & Retail Media Manager to own hands‑on execution of programmatic display campaigns in The Trade Desk (TTD) across both Deep Indian Kitchen and Tem Toa. Responsibilities will include building and optimizing TTD campaigns across major retail media networks, designing and running structured A/B tests, and managing external partners on campaigns and tests they execute.

Our ideal candidate will have classical training and/or growth brand experience in programmatic display, retail media, and performance marketing.

We are an equal‑opportunity employer and offer a competitive compensation and benefits package.

Responsibilities

• Build, launch, and manage programmatic display and video campaigns in The Trade Desk (TTD) across retail media networks including Walmart, Target, Kroger, Albertsons, Door Dash, Instacart, and more, for both Deep Indian Kitchen and Tem Toa
• Design and run structured A/B tests (creative, audience, placement, bid strategy) and turn results into clear, actionable recommendations
• Apply a strong understanding of Retail Media Networks (RMNs) to identify where programmatic display can support retailer‑specific growth goals
• Execute Amazon DSP campaigns in support of Whole Foods (a plus, not required)
• Contribute to or support paid social campaigns as needed (some paid social experience a plus)
• Manage relationships with external partners and agencies handling certain campaigns and tests, holding them accountable to KPIs and testing roadmaps
• Evaluate campaign performance, set and track KPIs, and report findings to key stakeholders
• Partner with internal teams (Brand/Creative, BI, CRM) to optimize campaign performance and stay aligned with broader growth priorities

Requirements

• BA/BS required
• 5+ years or equivalent experience in CPG programmatic display / retail media, preferably with emerging brand experience
• Hands‑on experience executing campaigns in The Trade Desk (TTD) — required, not preferred
• Experience with Retail Media Networks (RMNs) across major retailers
• Strong analytical ability, including designing and running A/B tests and measurement frameworks
• Strong organizational ability, including managing multiple campaigns, retailers, and external partners at once
• You Tube/video platform experience (planning, buying, or optimization) a plus
• Amazon DSP experience a plus (supports Whole Foods campaigns); some paid social experience a plus
• Located in our Union, NJ (metro NYC) headquarters Tuesday-Thursday, with remote working up to 2 days a week or remote
• Reports to the Director of Growth Marketing
• Travel up to 5%

About Deep Brands

Deep Brands was formed in 2026 as a family of brands focused on elevating and increasing accessibility for global flavors. Its brands include…