Director, Narrative & Brand Brand & Narrative Remote

About Workweek:

Workweek is revolutionizing how business leaders connect, learn, and operate by integrating distinct personalities, unparalleled expertise, and a vibrant community into a one-of-a-kind professional networking platform.

Every social platform rewards the person with the most time to post. Expertise loses to volume, and the people actually running their companies get drowned out by people describing them from the outside.

Workweek is the opposite. We're the home for the practitioner creator, the operator who writes about the work while still doing it. That's why our readers trust what lands in their inbox. Today we have five networks covering healthcare, fintech, HR, marketing, and e-commerce, and more are coming.

That trust is what the rest of the business runs on. On the advertising side, a marketer hands us their target account list and we show them our coverage of it before they spend a dollar, then the engagement after. On the community side, we run professional memberships where leaders get peers worth knowing, a content library worth using, and tools that make their day-to-day easier.

We're five years in and just getting started.

We are looking for a Director of Narrative & Brand to be the “soul” to the growth function.

At Workweek, our brand isn't a style guide or a logo. It’s the collective authority of our communities. Your mission is to ensure our networks in HR, Healthcare, Marketing, Ecom, Fintech, and beyond are recognized as the undisputed "must-reads" of their industries.

You have exquisite taste and an innate ability to know what copy, design or ideas will work and resonate with each of our communities.

You are a master storyteller who finds as much joy in the execution as you do in the strategy. You are the rare individual who can architect a 12-month brand vision with our CEO in the morning and jump into a CMS to polish a high-stakes launch email in the afternoon.

This is a high-floor, high-ceiling role. You will oversee our social and creative teams, but you are a "player-coach" ’ll work hand-in-hand with our Product, Content, and Growth leads to ensure that every touchpoint whether it’s digital, social, or IRL. We want all these to feel like a cohesive, elite Workweek experience. You’ll report to the VP of Marketing.

You’ll be enabled by AI, but not reliant on it. You know how to use it to get more done, but not in a way where final products feel produced by AI.

Note
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All Workweek employees may work remotely, all work must be done in English and availability to meet during the Central Time Zone workday is required.

• Lead with Taste: Oversee our social and creative teams, providing the strategic "vibe-check" and creative direction needed to turn our channels into high-value community hubs.

• Architect Authority: Build the narrative frameworks that turn our individual communities into the authoritative "North Star" brands for their specific industries.

• Galvanize Major Moments: Turn product launches, industry shifts, and network milestones into massive marketing events that dominate the conversation across social, creative assets, and IRL activations.

• Operate with No Ego: Whether it’s writing a high-stakes launch email, pulling a performance report, or crafting a social post, you step in wherever the narrative needs you. You know that no task is too small when the goal is excellence.

• Bridge the Network: Work daily with our Product and Content leads to ensure our narrative isn't just "marketing", it's baked into the actual product and editorial experience.

• Strategic Alchemy: Partner with the VP, Marketing to ensure brand efforts fuel growth without turning our communities into conversion-focused factories.

• The Workweek Playbook: Bu…