Remote, On Site, Hybrid

Brand Clamp Inc is looking for a results-driven Digital Marketing Executive to manage and grow our digital advertising activities across multiple platforms. You will be responsible for planning, launching, monitoring, analyzing, and optimizing paid marketing campaigns to achieve strong business outcomes.

The ideal candidate understands performance marketing, audience targeting, campaign optimization, analytics, and lead generation. You will work closely with the sales, content, design, and management teams to ensure campaigns reach the right audiences and generate qualified leads and conversions.

This role requires someone who is comfortable working with data, testing different strategies, identifying performance issues, and continuously improving campaigns based on measurable results.

• Plan and execute digital advertising campaigns across major platforms
• Manage paid campaigns across Facebook, Instagram, Google, Linked In, You Tube, and other relevant platforms
• Develop campaign strategies based on business objectives and target audiences
• Conduct audience research and develop effective targeting and retargeting strategies
• Create and manage campaign structures, budgets, audiences, placements, and bidding strategies
• Monitor campaign performance and key metrics on a regular basis
• Track CTR, CPC, CPM, CPL, CPA, conversion rate, ROAS, and other relevant performance indicators
• Analyze campaign data and identify opportunities for improvement
• Continuously optimize campaigns to improve lead quality, conversions, and cost efficiency
• Conduct A/B testing of ad creatives, copy, audiences, landing pages, and campaign strategies
• Work with the content and design teams to develop effective advertising creatives
• Monitor competitors, market trends, and changes in digital advertising platforms
• Manage and optimize advertising budgets
• Track leads and conversions and coordinate with the sales team to improve lead quality
• Prepare regular campaign performance reports for management
• Identify underperforming campaigns and implement corrective strategies
• Maintain accurate campaign records and performance data
• Stay updated with advertising platform updates, policies, algorithms, and digital marketing trends
• Develop new strategies to improve brand visibility, lead generation, and conversion
• Support social media and other digital marketing activities when required

• Plan and execute digital advertising campaigns across major platforms
• Manage paid campaigns across Facebook, Instagram, Google, Linked In, You Tube, and other relevant platforms
• Develop campaign strategies based on business objectives and target audiences
• Conduct audience research and develop effective targeting and retargeting strategies
• Create and manage campaign structures, budgets, audiences, placements, and bidding strategies
• Monitor campaign performance and key metrics on a regular basis
• Track CTR, CPC, CPM, CPL, CPA, conversion rate, ROAS, and other relevant performance indicators
• Analyze campaign data and identify opportunities for improvement
• Continuously optimize campaigns to improve lead quality, conversions, and cost efficiency
• Conduct A/B testing of ad creatives, copy, audiences, landing pages, and campaign strategies
• Work with the content and design teams to develop effective advertising creatives
• Monitor competitors, market trends, and changes in digital advertising platforms
• Manage and optimize advertising budgets
• Track leads and conversions and coordinate with the sales team to improve lead quality
• Prepare regular campaign performance reports for management
• Identify underperforming campaigns and implement corrective strategies
• Maintain accurate campaign records and performance data
• Stay updated with advertising platform updates, policies,…