Paid Social Strategist

Who we are:

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees.

We support 100% remote work for this role!

As a Paid Social Strategist, you will plan and improve full-funnel Paid Social programs (Meta, Tik Tok, Pinterest, Snapchat, Reddit) to grow new customers, revenue, and LTV. You'll use data and creative learnings to make clear decisions, test what works, and scale winning ideas. You'll use automation and Bliss Point insights to focus spend where it performs best, while keeping waste low.

You'll work closely with Creative, Analytics, Product/Bliss Point, and Client Leadership in your Pod, and turn your best practices into repeatable playbooks.

• Client-Centric:
  Turn business goals into a clear Paid Social plan across prospecting, retargeting, and loyalty. Set expectations with clients, explain options and trade-offs, and report results in plain language tied to business impact.
• The Tinuiti Way:
  Pair strong Paid Social craft (creative + audience + signal) with growing multi-channel understanding (Search, Commerce, CRM, Creative). Teach clients and teammates, and document what works so others can reuse it.
• Product-Led:
  Use platform features and automation to grow results (e.g., Meta Advantage+, value optimization, CAPI; Tik Tok Smart Performance; Pinterest Performance+). Test small, prove value, then scale. Apply insights from our Bliss Point product suite to guide budgets, tests, and creative/audience bets.
• Data & Measurement-Driven:
  Design practical tests (holdout/lift tests when possible; otherwise solid A/Bs), define success in advance, and keep a regular read cadence. Keep data and tracking healthy (pixel/CAPI, event mapping, UTMs/GA4).
• Owner Mindset:
  Act quickly, keep promises, and reduce waste (e.g., creative fatigue, overlapping audiences, learning-phase resets). Help your Pod adopt better ways of working.

• Experience:
  
  5+ years managing Paid Social across Meta and Tik Tok; experience with Pinterest, Snapchat, or Reddit is a plus.
• Hands-on with:
  Meta Advantage+/value optimization/CAPI;
  Tik Tok Smart Performance;
  Pinterest Performance+; audience design; creative testing; basic catalog/DPA.
• Technical:
  Comfortable with GA4 and platform analytics; can effectively design tests and connect media to revenue, CAC, and LTV.
• Communication and collaboration:
  Senior stakeholder-ready storytelling; influence across functions; client-facing presence.

The hiring salary range for this role is $80,. We also offer an incentive pay program (Rev Share) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus.

Benefits:
Unlimited PTO, 20 paid holidays, fully remote environment. Healthcare:
Medical, Dental, Vision, Life & Disability, Flex Spending Accounts. Retirement:
Match up to 4% of your contributions at 100%. Parental Leave:
Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.