Email Marketing & CRM Specialist

Job Title: Email Marketing Campaign Specialist

Location: Carmel, IN — On-site with one flex work-from-home day

Salary Range: $62,000–$72,000, based on experience

MS Companies is seeking a Direct-Hire Email Marketing Campaign Specialist to support and own B2B email marketing, CRM, customer nurture, re-engagement, and cross-sell initiatives.

MS Companies supports automotive, manufacturing, and workforce-related customers across multiple markets. This role offers the opportunity to work cross-functionally with Marketing, Business Development, Inside Sales, and other internal teams while helping strengthen the company’s email marketing and automation capabilities.

• Minimum 3+ years of relevant experience in email marketing, CRM, digital marketing, marketing automation, or a closely related field.
• Demonstrated hands‑on experience building, managing, and reporting on end-to-end email marketing campaigns
  .
• Strong understanding of B2B marketing, audience segmentation, campaign targeting, and customer/prospect pain points
  .
• Ability to independently write, edit, and proofread strong B2B email marketing copy for multiple audiences and campaign objectives.
• Experience with CRM data management, list management, audience segmentation, and campaign reporting
  .
• Hands‑on experience with Canva for email or marketing creative support.
• Ability to manage multiple campaigns, audiences, priorities, and recurring deadlines simultaneously while maintaining strong attention to detail.
• Must be authorized to work in the United States.

• Hands‑on experience with Salesforce Pardot / Marketing Cloud Account Engagement
  .
• Experience with Salesforce CRM
  , including campaign data, segmentation, reporting, or related functionality.
• Experience building automation rules, nurture workflows, lead nurture campaigns, cross-sell campaigns, and re-engagement campaigns
  .
• Experience with comparable email or marketing automation platforms such as Hub Spot, Mailchimp, Klaviyo, or similar tools
  .
• Basic HTML/CSS experience for email template creation, editing, or troubleshooting.
• Experience with Salesforce Report Builder
  , marketing analytics, or CRM reporting tools.
• Prior B2B marketing experience within automotive, manufacturing, staffing, workforce solutions, or another sales-driven industry
  .
• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred; equivalent professional experience will also be considered.

• Build, schedule, test, proofread, and deploy internal and external email marketing campaigns
  , primarily through Salesforce Pardot.
• Manage audience segmentation, CRM data, customer/prospect lists, and campaign targeting to ensure the right message reaches the right audience.
• Write and edit B2B email content that speaks directly to customer and prospect needs, pain points, and business priorities.
• Develop and maintain lead nurture, lifecycle, cross-sell, and re-engagement campaigns designed to strengthen customer relationships and generate additional business opportunities.
• Own the campaign process from initial planning and audience selection through template build, deployment, reporting, and post-campaign recommendations.
• Track and analyze key email performance metrics, including delivery rates, open rates, click‑through rates, bounce rates, conversions, engagement, and unsubscribe activity
  .
• Build and maintain email templates, Pardot lists, automation rules, nurture workflows, and related campaign processes while identifying opportunities to improve efficiency and automation.
• Partner with Marketing, Business Development, Inside Sales, HR, Payroll, and other internal stakeholders to support recurring communications, the MSC…