VP Marketing

## VP Marketing Apply:
This position is a hybrid of office/remote working:
United States of America
- Kentucky
- Louisville:
Full time:
Posted Today:
End Date:
October 12, 2026 (13 days left to apply):
RQ116422
** Job Family Group:
** Marketing Group
*
* Job Description:

**** This role offers the opportunity to shape the future of one of the industry's most recognizable brand portfolios while driving measurable business growth through world-class marketing leadership.
** Responsible for developing and executing integrated marketing strategies for bp's Travel Centers of America. Leading a team of approximately ~10 marketing professionals and leveraging both centralized and offshore capabilities, this role is accountable for increasing the impact of nearly **$100 million in annual marketing investment
** to drive customer acquisition, engagement, loyalty, brand growth, and business performance.

Building outstanding capabilities across CRM, media, social, digital marketing, B2B communications, and retail activation while fostering a culture of data-driven decision-making and continuous optimization. Ensuring marketing investments deliver measurable returns, drive incremental business growth, and contribute directly to key commercial and customer KPIs.##
** Key Responsibilities
**** Strategic Marketing Leadership
*** Develop and lead the execution of the multi-year marketing strategy for bp's Convenience & Mobility business across the Americas.
* Bring business objectives to life through integrated marketing plans; drive growth, increase brand awareness, and strengthen customer and consumer engagement.
* Partner with commercial, operations, digital, loyalty, category management, and executive leadership teams to align marketing initiatives with business priorities.
* A strategic advisor to senior leadership on customer trends, marketplace dynamics, competitive activity, and marketing performance.##
** Brand & Customer Growth
*** Lead marketing across the TCA brand portfolio, ensuring consistency while improving each brand's unique growth opportunity.
* Drive end-to-end customer engagement strategies that move consumers through the marketing funnel from awareness through conversion, retention, and advocacy.
* Ensure all marketing activity is aligned to delivering measurable customer and commercial outcomes.##
** Omnichannel Marketing Execution
*** Oversee all regional marketing activities
* Loyalty and Customer Engagement Programs
* Promotional and Seasonal Campaigns
* Lead the development and execution of integrated campaigns that connect brand, customer, and business objectives.##
** Marketing Effectiveness & ROI
*** Own the strategic allocation and optimization of marketing spend.
* Develop robust performance measurement frameworks that clearly connect marketing investment to business outcomes.
* Establish and oversee KPIs across brand health, customer acquisition, conversion, retention, loyalty, and revenue impact.
* Continuously challenge existing assumptions, identify optimization opportunities, and reallocate investments to increase return on marketing spend.
* Champion a culture of test-and-learn experimentation and performance improvement.##
** Team Leadership & Capability Building
*** Lead, coach, and develop a high-performing team marketing professionals.
* Build a strong culture centered on accountability, innovation, collaboration, and customer focus.
* Effectively leverage offshore, agency, and centralized marketing resources to create a scalable, high-performing marketing organization.
* Foster marketing excellence by establishing consistency, frameworks, and standards across the organization.
* Partner with internal collaborators, agencies, vendors, and external partners to ensure seamless execution and…