Digital Marketing Services Project Coordinator

WHO WE ARE

Finalsite is the most valued partner for K–12 schools to build trust, strengthen community, and grow enrollment. Ranked among the best EdTech Companies in America, Finalsite supports more than 7,000 schools and districts worldwide with an integrated platform for websites, communications, mobile apps, enrollment, and marketing services.

Headquartered in Glastonbury, Connecticut, Finalsite is a global company with employees working remotely across nearly every U.S. state, as well as throughout Europe, South America, and Asia.

We believe people do their best work when they feel supported, connected, and empowered to grow. That's why we invest in our employees through competitive benefits, professional development opportunities, and a collaborative culture built on partnership and purpose. Whether you're looking to expand your skills, take on new challenges, or make a meaningful impact in education, Finalsite offers the opportunity to grow your career while helping schools thrive.

At Finalsite, every interaction matters - with our clients, with each other, and with the schools and families we serve. Join us and help shape stronger school communities around the world

The Digital Marketing Services (DMS) Project Coordinator is responsible for managing client relationships and coordinating the successful delivery of Finalsite's digital marketing services, including Search Engine Optimization (SEO), Pay-Per-Click Advertising (PPC), and Social Advertising.

• Serving as the primary point of contact for assigned clients, the DMS Project Coordinator ensures services are delivered effectively and on schedule, communicates campaign performance and recommendations, coordinates work across internal teams and external partners, and maintains strong client relationships throughout the engagement.
• This role combines client relationship management, project management, and a working knowledge of digital marketing to help schools achieve their marketing, enrollment, and communication goals.

100% Remote - Anywhere within the US

Client & Project Management

• Serve as the primary point of contact for an assigned portfolio of Digital Marketing Services clients.
• Manage the day-to-day client experience and successful delivery of SEO, PPC, and Social Advertising services.
• Coordinate project timelines, deliverables, responsibilities, and next steps across clients, internal teams, and external partners.
• Maintain regular communication with clients through Zoom, email, and other communication channels.
• Lead client meetings, establish clear objectives and agendas, document next steps, and ensure appropriate follow-through.
• Maintain awareness of client goals, enrollment cycles, campaigns, and organizational priorities to help ensure services remain aligned with client needs.
• Proactively identify project risks, client concerns, or delivery challenges and elevate appropriately to the DMS Team Lead.

Digital Marketing & Performance

• Maintain a strong working knowledge of SEO, PPC, Social Advertising, and the platforms and tools used to deliver these services.
• Understand campaign goals, performance metrics, and reporting well enough to clearly communicate results and recommendations to clients.
• Review campaign performance and collaborate with digital marketing specialists, partners, and vendors to identify opportunities for optimization.
• Help translate campaign data and recommendations into clear, actionable next steps for clients.
• Stay informed about relevant digital marketing, search, advertising, AI, and K–12 marketing trends, identifying opportunities to apply emerging technologies to improve client outcomes and internal efficiency.
• Support the adoption of new DMS capabilities, processes, and service offerings as they are introduced.

Client Retention & Growth

• Build strong, trusted client relationships that support long-term retention and satisfaction.
• Monitor client health and proactively identify accounts that may require additional attention or support.
• Partner with the DMS Team Lead and other stakeholders to address retention risks and develop appropriate action plans.
• Identify opportunities where additional Finalsite services may provide value to clients and connect those opportunities with the appropriate internal teams.
• Support renewal conversations and collaborate with Sales and other internal teams as needed.

Operational Excellence & Collaboration

• Maintain accurate project documentation, client records, timelines, and internal…