Marketing Specialist

Community Bank of Parkersburg is currently looking for a creative, community-minded Marketing Specialis
t to join our team and help tell the story of our bank, our people, and the communities we serve. This is an exciting opportunity for a local marketing professional who enjoys creating content, managing social media accounts, supporting staff and community events, and can bring fresh ideas to our branding and marketing efforts while working closely with our Director of Marketing.

This position is on-site and not open to hybrid or remote work.

This position is primarily responsible for developing engaging high quality marketing content that promotes the bank’s brand, products, services and community involvement across multiple platforms including social media, website, email marketing, digital advertising, video displays as well as other communication channels. This role will be responsible for the collection and analysis of data for the development of actionable marketing campaigns for customer retention, market share growth and shareholder value.

This position will comply with the Bank Secrecy Act (BSA), Office of Foreign Assets Control (OFAC) and USA PATRIOT Act including the Customer Identification Program (CIP), customer due diligence, identifying high-risk accounts, and reporting suspicious activities to the BSA Department.

• Represents leadership in a professional and positive manner; provides excellent marketing, communication and results-oriented benchmark and trending data:
• Responsible to work with the bank’s Director of Marketing to develop short-term and long-term marketing and advertising strategies that will promote all services and products for the bank;
• Responsible to work with the Director of Marketing on selection of vendors, placement of advertising, etc.
• Responsible to assist the Director of Marketing with development of an annual advertising budget. This will include determining the expected use of media, by type of media;
• Generates unique ideas and designs for content and campaigns, existing and new products;
• Creates 80% of all social media postings on a weekly basis;
• Schedules all social media postings, after review and approval by Director of Marketing
• Creates and maintains website content and data for marketing and compliance purposes;
• Creates and maintains literature, brochures and other marketing materials and ensures the availability to the general public;
  Assists the VP, Director of Retail Banking and Marketing with the bank’s Annual Report.
• Reviews and oversees advertising copy, descriptive materials. Keeps current with advertising compliance and assures that all copy and materials fall within acceptable compliance guidelines:
• Collaborates with the VP, Director of Retail Banking and Marketing to develop branding messages; and proactively provides drafts and ideas for review;
  
  Identifies potential customers/markets and works with the VP, Director of Retail Banking and Marketing to develop these opportunities for the bank;
• Collects and compiles customer feedback, trending data and results information in an easily reviewed and understood format;
  Forecasts and analyzes reports for leadership, presenting summarized information for review;
  
  Develops and distributes materials related to sales and marketing;
• Creates leadership approved customer emails and US Mail communications and schedules delivery, once compliance approved;
  
  Manages the current onboarding programs and assists with development of new onboarding programs
• Creates and schedules all approved On-Hold and Holiday (Auto-Attendant) messages;
  
  Collects and maintains records required to track, review and modify performance initiatives;
  Produces results tracking for…