Community and SEG Manager
Rockville, Montgomery County, Maryland, 20849, USA
Listed on 2026-10-02
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Marketing / Advertising / PR
Client Relationship Management
NOTICE: JOB APPLICANTS LIMITED TO DC, MD, OR VA RESIDENTS. POSITION IS HYBRID.
Please note that we are exclusively considering applicants residing in the District of Columbia, Maryland, or Virginia for all open positions.
The Member Services Specialist is a hybrid role, meaning it entails a combination of remote work and in-person attendance.
Be part of Lafayette Federal Credit Union, recognized by USA Today as a Top Workplace for three consecutive years (2024–2026)
We are expanding and looking for exceptional talent to support our members and contribute to our reputation as an employer of choice. Be a key player in our mission to become the premier financial partner for our community. Your skills and dedication are essential to our success.
About the role:The Community and SEG Manager Serves as the primary liaison between community partners, select employer groups (SEG), HR contacts, branch leadership, Marketing, Membership Development Officers, and subject matter experts. In this role the Community and Seg Manager leader is accountable for building a high-performing outreach culture that supports Lafayette’s mission to Serve, Support, and Empower members and communities. The Role is responsible for community engagement, strategic partnerships, select employer group (SEG) growth, business development, lead generation, brand awareness, and cross collaboration.
The role converts community and select employer group (SEG) engagement
- Community Engagement and Brand Awareness: Lead and execute community engagement strategies that strengthen Lafayette Federal Credit Union’s visibility, reputation, and presence within its trade areas. This function focuses on building meaningful community relationships, increasing brand awareness, generating qualified opportunities, and positioning the credit union as a trusted financial partner through strategic events, partnerships, sponsor ships, and outreach initiatives.
- Select Employer Group (SEG) Development and Growth: Lead the development, expansion, and ongoing management of Lafayette Federal Credit Union’s Select Employer Group (SEG) portfolio. This function focuses on acquiring new SEG partnerships, strengthening existing relationships, reactivating dormant SEGs, and converting employer partnerships into measurable membership, deposit, lending, and engagement growth.
- Relationship Management & Follow-Up: Build, strengthen, and maintain meaningful relationships with community organizations, strategic partners, and key stakeholders to maximize the long-term value of Lafayette Federal Credit Union’s community engagement efforts. This function ensures that outreach extends beyond individual events by establishing consistent communication, structured follow-up, and clear next steps that convert relationships into measurable engagement and business opportunities.
- Internal Collaboration &
Coaching:
Build, strengthen, and maintain meaningful relationships with community organizations, strategic partners, and key stakeholders to maximize the long-term value of Lafayette Federal Credit Union’s community engagement efforts. This function ensures that outreach extends beyond individual events by establishing consistent communication, structured follow-up, and clear next steps that convert relationships into measurable engagement and business opportunities. consistent use of CRM tools (e.g., Hub Spot) to monitor pipeline health, track activity, and maintain data integrity. - Pipeline Management: Provide regular community engagement and partnership pipeline reviews with team members to assess upcoming events, partnership opportunities, community leads, and follow-up activities. Identify barriers and ensure opportunities are effectively converted into…
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