Digital Marketing Manager - Carmel

Creating Peace of Mind by Pioneering Safety and Security at Allegion, we help keep the people you know and love safe and secure where they live, work and visit. With more than 40 brands, 14,000+ employees globally and products sold in 130 countries, we specialize in security around the doorway and beyond.

Additionally, Allegion is proud to be recognized with the 2026 Gallup Exceptional Workplace Award (GEWA) for the third consecutive year, earning distinction in both the employee engagement and strengths categories. This year, Allegion also received Gallup’s With Distinction honor — a designation reserved for a select group of organizations that go above and beyond in building exceptional workplace cultures.

The Digital Marketing Manager is responsible for working with the broader Allegion marketing team to lead the development and execution of impactful content and digital marketing initiatives. This role requires a blend of strategic vision, creative storytelling and digital expertise to position Allegion and its family of brands as the trusted leader in creating a safer and more accessible world. The ideal candidate owns social media strategy and paid media campaigns end to end, driving brand awareness, engagement, and measurable ROI.

They collaborate closely with brand, channel, demand generation, and senior leadership to bring content to life across digital channels. This role demands a fast learner who can bring innovative strategies to social and paid platforms, staying curious and comfortable operating in a rapid ‘test and learn’ environment.

Qualified candidates must be legally authorized to be employed in the United States. The company does not intend to provide sponsorship for employment visa status (e.g., H-1B, TN, etc.) for this employment position.

At Allegion, we are driven by a bold vision: redefining safety while empowering our employees to thrive. When you join our team, you become part of a culture that values innovation, purpose, and excellence.

This role offers the benefits of our dynamic hybrid work model—combining in-person collaboration for meaningful moments with the flexibility of remote work. Since hybrid arrangements can vary based on the needs of the individual, team and business, your talent acquisition partner will provide specific hybrid details about this role.

We are committed to fostering a healthy work-life balance and building meaningful connections, ensuring you have the tools, resources, and support needed to excel in any environment. Together, we’ll unlock your potential and create a lasting impact. While this is the current structure and we currently have no plans to change, we reserve the right to make changes to the hybrid schedule as needed at the Company’s discretion.

• Social Media & Content:
  Own social media strategy and execution across all Allegion brand channels, growing brand awareness and deepening audience engagement.
• Design and implement a content strategy that supports social channels and broader business objectives.
• Assist with storyboards, video shoots, and editing, as needed.
• Create and oversee content tailored for social platforms (posts, video, campaigns), collaborating with brand and channel marketing on blogs, case studies, webinars, and other collateral.
• Ensure brand messaging, voice, and tone are consistent across all social and content assets.
• Paid Media:
  Manage paid media campaigns (PPC, paid social) end to end — planning, execution, optimization, and reporting — to maximize ROI.
• Run A/B tests on paid creative, targeting, and placement to continuously improve performance.
• Partner with demand generation on paid lead-generation campaigns and…