Openig SEO and Google Ads Specialist-WFH

Position:
Google Ads Specialist
Location:
Permanent WFH
Experience: 5 to 8 yrs

We are looking for a Google Ads Expert with 5+ years of hands-on experience in managing, optimizing, and scaling campaigns, primarily for lead generation.

Around 70% of this role will involve practical Google Ads execution, optimization, troubleshooting, and performance analysis.

• Google Ads Must Have
• Hands-on experience with Search, Performance Max, Display & You Tube Ads.
• Strong keyword research, search intent & negative keyword management
• Campaign and ad-group structuring
• Ad copy creation and testing
• Bid & budget optimization
• Search Terms & Impression Share analysis
• Understanding of CTR, CPC, CPL, CPA & ROAS
• Campaign scaling and performance troubleshooting
• Lead quality and conversion optimization

• Practical knowledge of
  ** GA4 & Google Tag Manager**
• Google Ads conversion tracking
• Website/form lead tracking
• UTM tracking
• Excel / Google Sheets
• Campaign performance reporting

• Plan, launch and manage Google Ads campaigns
• Monitor and optimize campaigns regularly
• Identify and fix performance issues
  
  Reduce irrelevant traffic and improve lead quality
• Optimize keywords, bids, budgets and targeting
• Analyse campaign data and provide actionable insights
• Scale successful campaigns while maintaining efficiency
• Coordinate with creative, website and sales teams

• Google Ads Certification
• B2B & high-ticket lead generation experience
• Multiple client account experience
• Basic Meta Ads knowledge
• CRM integration & lead tracking experience
• Looker Studio knowledge

You should be able to independently handle situations such as:

• High CPL / CPA
• Low-quality leads
• High clicks but low conversions
• Sudden performance drops
• Low Impression Share
• Tracking/conversion discrepancies
• Performance drops after budget increases