Crm marketing manager in iGaming

Neo Group recruits professionals across more than 10 countries and delivers innovative, data-driven solutions for local partners, supporting client growth and professional development.

• Design, build, and optimize automated communication flows across the customer lifecycle, from registration to churn prevention and reactivation
• Develop onboarding and welcome journeys across email, push, SMS, and in-app channels
• Create and manage reactivation campaigns and automated flows for different stages of the customer lifecycle
• Run A/B tests to improve funnel conversion rates and reactivation performance
• Analyze campaign results, build dashboards, and automate reporting and trigger logic
• Analyze customer behavior and conversion data to identify insights, develop growth hypotheses, and improve CRM performance

• 2+ Years of experience in CRM automation or marketing automation
• Hands-on experience with trigger-based lifecycle campaigns, including welcome flows, deposit conversion, churn prevention, and reactivation
• Strong understanding of event-driven logic, customer segmentation, and CRM automation platforms such as Smartico, Fast Track, Customer.io, Optimove, or similar
• Strong analytical skills and practical experience with Looker, Tableau, or similar BI tools
• Ability to work closely with Product, Analytics, Content, and Design teams to coordinate and deliver CRM campaigns

• Remote work opportunity
• Flexible working schedule
• Interesting product
• Learning opportunities
• Career growth prospects