Senior Segment Product Marketing Manager; Field Service); Fully Remote

• Lead the development of comprehensive marketing strategies for assigned segments.
• Collaborate with cross-functional teams to align marketing plans with business goals.
• Own segment ICP definitions and buyer persona maps.

• Conduct segment-specific research and translate insights into tailored marketing programs.
• Develop vertical-specific content and enablement assets.
• Partner with product marketing to support product launches with segment-specific messaging.

• Minimum 8+ years in marketing strategy, with 3+ years in B2B segment marketing.
• Strong analytical and storytelling skills, with experience in market research.
• Ability to operate independently and manage multiple priorities.

• This role is open to remote candidates across the US, with a hybrid option for local employees.
• Geotab offers a flexible working model and various benefits.

Geotab is a global leader in IoT and connected transportation, providing web-based analytics to help businesses manage fleets. With a diverse team and a "Great Place to Work" culture, they process billions of data points daily to enhance safety and sustainability.