Marketing Manager - Italy; gn

Start:
Immediately | Level: Intermediate |

Location:

Italy (remote) |

Working hours:

Fulltime (40h/week)

We’re looking for an experienced and passionate
Marketing Manager (gn)to lead the development and execution of our More Nutrition brand strategy for Italy
.

In this role, you’ll shape impactful campaigns, drive local marketing initiatives, and ensure a consistent brand experience across all touchpoints. You’ll work closely with cross-functional teams, agencies, and local retailers to grow our presence in the Italian market.

You can work remotely and should be open to occasional travel to our HQ in Hamburg, Germany.

• Develop and execute the Italian brand and marketing strategy by aligning global direction with local consumer insights
• Define the marketing activation calendar and lead the planning and execution of 360° campaigns across all relevant channels
• Help define the local product portfolio focus based on market needs and opportunities
• Lead integrated brand campaigns by briefing assets that are brand-compliant and tailored to the Italian audience
• Manage agencies to ensure timely, high-quality campaign execution
• Track key brand metrics (awareness, equity, engagement) and campaign performance to drive continuous improvement
• Collaborate cross-functionally to deliver a consistent and engaging brand experience across all D2C and retail channels
• Lead retail media and shopper marketing initiatives with key Italian retailers to ensure strong brand presence online and in-store
• Act as the brand guardian for Italy, ensuring consistency in tone, messaging, and visual identity
• Partner with local Commercial teams and other stakeholders to align marketing with market goals
• Monitor competitors, trends, and new market opportunities and derive actionable plan

• 4–6 years of experience as a Brand or Marketing Manager in consumer goods within FMCG, responsible for 50m+ revenue
• Strong expertise in brand building and integrated campaigns including mass media, influencers, and retail media within the Italian market
• Hands-on experience in D2C environments, social media (Meta, Tik Tok), retail media, and shopper marketing
• Ability to build impactful and consistent digital consumer journeys
• Strong hands-on project management and cross-functional collaboration skills
• Strategic, creative, and data-driven mindset with confidence in using digital marketing tools

Fluent in English and Italian (both written and spoken)

Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of over 1,200 employees, we combine our passion for sports nutrition, supplements, and healthy foods with cutting-edge technology, production, and logistics processes. All of this serves one goal: providing our customers with top-quality products to support their healthy and active lifestyle.

You can look forward to a strong sense of team spirit, ongoing opportunities for professional growth and responsibility, and an exciting work environment that blends lifestyle and career. With locations in Hamburg, Elmshorn, Kaltenkirchen/Nützen, and Elsdorf, TQG offers diverse career opportunities in areas such as technology, product development, sales, marketing, and logistics. Additionally, you’ll benefit from:

• Flexible working hours and remote work options
• Workation
• 28 days vacation/year
• Attractive employee discounts

The Quality Group (TQG) is an innovative provider of sports nutrition products, bringing together the successful brands ESN and More Nutrition since 2021.

ESN has been the German market leader in sports nutrition since 2004, offering products like protein powders, bars, and supplements designed for ambitious fitness goals. Founded…