Creator, Casting, Influencer Specialist; Remote

Marketplace Operations Inc. Wilmington, Delaware, United States

At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance so they can make informed decisions they feel confident in and get back to doing the things they care about most.

We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Forbes Advisor boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Forbes Advisor's global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.

Part-Time / Freelance to Start

About the Role

We’re looking for a highly resourceful, proactive Creator, Casting & Influencer Specialist to help build and own our growing creator and talent pipeline across high-volume performance creative.

This person will be responsible for finding the right people for the right creative. From UGC creators and on-camera talent to influencers and subject-matter experts. You should know how to dig beyond the obvious sources, move quickly against specific personas and briefs, and build a reliable roster we can return to again and again.

This is a hands‑on role. We need someone who genuinely enjoys the hunt, knows where and how to find great talent, and can turn an initial brief into strong, actionable casting options.

What You’ll Do:

• Own hands‑on creator, talent and influencer sourcing across multiple campaigns, verticals and creative needs
• Source extensively across Instagram Creator Marketplace, Tik Tok Creator Marketplace, creator platforms, casting platforms, social channels, agencies, management companies, referrals and direct outreach
• Research and test new sourcing tools and partners, including platforms such as Cohley, creator marketplaces, influencer agencies, casting agencies and emerging creator networks
• Translate creative briefs and defined personas into targeted searches and curated talent recommendations
• Conduct proactive outreach to creators, influencers, talent, agents and managers
• Build relationships with creator agencies, influencer agencies, casting agencies and talent representatives to expand our sourcing capabilities
• Vet potential talent for creative fit, on‑camera presence, content quality, authenticity, reliability, audience fit and campaign requirements
• Gather and track rates, availability, capabilities, representation, location and other key talent information
• Coordinate initial creator tests and help identify talent for an ongoing Preferred Creator Roster
• Build and maintain a centralized, searchable Creator & Talent Library, with clear tagging across personas, verticals, capabilities and performance
• Keep sourcing moving quickly through consistent outreach, follow‑up, tracking and communication
• Surface gaps in the creator pool and proactively source against upcoming needs
• Partner closely with Creative Strategy, Creative Directors and Production to anticipate future creator needs rather than sourcing reactively

What We’re Looking For :

• Experience in creator sourcing, casting, influencer marketing, talent partnerships or creator management
• Strong knowledge of the current creator ecosystem and sourcing landscape
• Comfortable navigating social platforms and marketplaces to find talent beyond traditional casting channels
• Highly resourceful researcher who can take a specific persona and figure out where and how to find them
• Strong eye for…