Growth Marketing Manager; Lifecycle & Marketing Automation

Location: Remote / (Eastern Time Zone preferred)

We’re looking for a Growth Marketing Manager who enjoys building automation systems, analyzing marketing data, and running experiments that improve funnel performance.

In this role, you’ll focus on optimizing the end-to-end lead conversion journey, designing lifecycle campaigns, building automation workflows, and identifying opportunities to improve lead connectivity, response rates, and speed-to-contact across the funnel.

Our client is a high-growth digital lead generation company in the legal sector
, operating multiple consumer-facing brands that connect qualified claimants with litigation law firms. The company runs large-scale marketing campaigns and an internal intake center where leads are qualified and matched with attorneys.

Because marketing sits closely alongside intake operations, the team has direct visibility into how marketing programs impact lead quality, response rates, and revenue outcomes.

This role offers a base salary of $120,000–$130,000 depending on experience
. This is a remote position, and the working hours are based on the EST time zone. There will be occasional travel to the Savannah, GA office.

• Optimize the end-to-end lead conversion journey
  , from lead capture through qualification

• Build and manage lead nurture campaigns across email, SMS, and other channels

• Design and implement marketing automation workflows and CRM integrations

• Run experimentation programs and rapid testing initiatives that improve lead connectivity and conversion velocity

• Deploy AI-assisted workflows and automation systems that improve speed-to-lead, follow-up consistency, and operational efficiency

• Deploy automation systems and AI-assisted workflows that improve speed-to-lead and follow-up consistency

• Develop segmentation, routing logic, and trigger-based automation to improve responsiveness

• Partner with marketing, analytics, and intake operations teams to improve the efficiency of the claimant journey

• Build scalable growth systems and testing frameworks that enable continuous optimization

• Work with analytics and engineering teams to activate data across CRM and marketing platforms

• Document learnings and create repeatable playbooks for successful growth strategies

• Experience in growth marketing, lifecycle marketing, marketing automation, or performance marketing

• Experience improving funnels through automation, experimentation, and data analysis

• Experience working with CRM or marketing automation platforms such as Hub Spot, Salesforce, Marketo, Braze, or similar tools

• Experience building lifecycle campaigns, segmentation strategies, and lead nurture workflows

• Strong analytical mindset and comfort working with marketing performance data

• Ability to collaborate across marketing, analytics, and operational teams

Candidates with experience in lead generation, fintech, insurance, healthcare, or other direct-response marketing environments are especially encouraged to apply.