Senior Manager, Paid Media & Affiliate Marketing Remote

The Senior Manager, Paid Media & Affiliate Marketing leads media and affiliate strategy, investment, execution and performance across David’s and relevant Pearl customer experiences. This role serves as the internal media leader, setting strategic direction and priorities for agency and external partners while maintaining accountability for performance, optimization and business outcomes.

This leader translates business and integrated marketing priorities into strategies that drive qualified customer acquisition and traffic, Diamond enrollment, appointments and omnichannel revenue, while balancing near‑term performance with longer‑term demand generation and brand‑building opportunities. This is an opportunity to shape the next evolution of David’s media and affiliate capabilities—advancing how the organization approaches investment, audience strategy, agency leadership, measurement, experimentation and emerging growth opportunities across the expanding David’s and Pearl ecosystem.

• Own strategy across paid social, display/programmatic, video/CTV, affiliate marketing and emerging paid channels, translating business and integrated marketing priorities into clear objectives, audiences, channel roles, investment strategies and KPIs.
• Lead media and affiliate planning, allocation, pacing, forecasting and optimization, making informed investment tradeoffs across channels, audiences and business priorities.
• Own the strategy and evolution of the affiliate program, optimizing partner mix, economics and investment while identifying opportunities to expand reach, customer acquisition and incremental revenue.
• Leverage first‑party and customer data to advance audience strategy, acquisition, suppression, retargeting and customer identification, connecting paid acquisition to Diamond Loyalty and longer‑term customer value
• Identify opportunities to integrate Pearl experiences, partner offerings and value propositions into media and affiliate strategies, connecting customer acquisition to the broader David’s and Pearl ecosystem.

• Lead the strategic and day‑to‑day relationship with media agency partners, setting direction, priorities, briefs and performance expectations and holding partners accountable for recommendations, execution, optimization and business results
• Challenge agency recommendations and ensure media plans reflect David’s business priorities, customer insights, performance data and broader marketing strategy.
• Own the full media operating cycle from strategy and briefing through agency activation, optimization, measurement and recommendations.
• Build productive relationships with media platforms, affiliate networks and other external partners to identify opportunities, improve performance and bring forward emerging capabilities and best practices.

• Own performance against key customer and business outcomes, including efficient acquisition, qualified traffic, customer identification and Diamond enrollment, appointments, omnichannel revenue, media efficiency and incremental business impact.
• Partner with Analytics and Ecommerce to advance attribution, incrementality, conversion and customer value/LTV measurement, connecting media performance to both near‑term outcomes and longer‑term customer value
• Lead a disciplined test‑and‑learn roadmap across audiences, creative, offers, placements, partners, channels and investment strategies, translating learnings into ongoing optimization.
• Establish clear dashboards and business reviews and synthesize performance, customer and market insights into recommendations on priorities, investment and growth opportunities.

• Serve…