Demand Generation Lead, Superhuman Mail

Superhuman offers a dynamic hybrid model, and candidates in this role can be based remotely. You may be expected to travel to meet in person during your team’s scheduled collaboration weeks. Managers will determine in-person time according to business needs.

This hybrid approach helps foster trust, innovation, and a strong team culture, with the flexibility of working from home, whenever you need focus time.

Grammarly is now part of Superhuman, the AI productivity platform on a mission to unlock the superhuman potential in everyone. The Superhuman suite of apps and agents brings AI wherever people work, integrating with over 1 million applications and websites. The company’s products include Grammarly’s writing assistance, Superhuman Docs’s collaborative work spaces, Mail’s inbox management, and Go, the proactive AI assistant that understands context and delivers help automatically.

Founded in 2009, Superhuman empowers over 40 million people, 50,000 organizations, and 3,000 educational institutions worldwide to eliminate busywork and focus on what matters. Learn more at  and about our values here.

We are looking for a Demand Generation Lead to drive pipeline growth for Superhuman Mail. This role sits within Revenue Marketing and is responsible for building and scaling integrated demand generation programs that create and accelerate marketing-sourced and influenced pipeline for Mail.

You will partner closely with Sales, Product Marketing, and Growth to translate product priorities into market-facing campaigns and sales plays that drive new logo acquisition, competitive displacement, and customer expansion. Success in this role requires strong commercial acumen, deep collaboration with Sales, and a performance-driven mindset grounded in measurable pipeline and revenue impact.

In this role, you will:

• Own the execution for Superhuman Mail, aligning with GTM goals and revenue targets.
• Collaborate with cross-functional partners to build and run full-funnel marketing campaigns across paid, earned, and owned channels, driving shared ownership of inbound and outbound pipeline for net-new acquisition and account expansion.
• Partner closely with Sales and Rev Ops to align campaign strategy with pipeline goals and account priorities.
• Build and optimize nurture programs that accelerate leads through the funnel and drive customer expansion.
• Measure and report on campaign performance, pipeline impact, and ROI—turning insights into action.
• Collaborate cross-functionally with Sales, Customer Success, Product, Product Marketing, Content, Brand, Growth, and other teams to deliver a cohesive buyer experience.

What You’ll Own:

1. Sales-Aligned Demand Engine

• Build and scale a repeatable product demand engine aligned to sales priorities
• Translate product strategy and roadmap into revenue-generating demand programs
• Partner closely with Sales leadership to design high-impact Sales Plays

2. Agile Product Demand Programs

• Launch rapid, test-and-learn campaigns tied to product launches, feature releases, and market opportunities
• Run performance-oriented programs that can scale into integrated campaigns and buyer journeys
• Continuously optimize messaging, segmentation, and channel mix based on performance data

3. Competitive & Market Plays

• Develop competitive displacement programs
• Enable Sales with targeted plays, messaging, and field-ready assets
• Partner with Product Marketing on positioning and differentiation

4. Cross-Sell & Expansion Programs

• Design expansion and cross-sell programs across the installed base
• Partner with Customer Success and Sales to drive product adoption and revenue growth
• Build targeted segmentation strategies based on product usage and account signals

5. Pipeline & Revenue Accountability

You will be directly accountable for:

• Marketing-sourced product pipeline (and revenue)
• Marketing-influenced product pipeline (and revenue)