Remote) Senior Manager, Demand Generation & Performance Marketing

• Company Name: Dealer Image Pro, a Division of PBS Systems
• Job Location: Remote - USA
• Job Type: Full-time, Permanent
• No. of Openings: 01
• Job Requirement(s): n/a
• Internal
  
  Job Title:
  
  Senior Manager, Demand Generation – Dealer Image Pro
• Reports To: VP of Marketing

PBS is the fastest growing “All Inclusive Business Platform” vendor in North America and we’ve only just begun!

PBS has been transforming how people buy and service cars for almost 40 years, becoming the third largest Dealership Management System(DMS) provider in North America. Each month, hundreds of new users join our platform, which helps dealerships manage sales, service, inventory, and accounting. What sets us apart is how we treat our customers - as partners, innovators and friends.

Dealer Image Pro (DIP), a division of PBS, helps dealerships create consistent, high-quality vehicle photos, videos, and 360° experiences that drive faster sales, combining powerful software, AI and hand‑edited imaging, and hands‑on training to streamline merchandising from capture to publishing.

At PBS and DIP, we invest in your growth. Your career can progress in alignment with your strengths, interests, and aspirations.

At Dealer Image Pro, a division of PBS Systems, we’re hiring a Senior Manager, Demand Generation to drive qualified pipeline growth through disciplined account‑based marketing and performance‑driven demand programs.

Reporting to the VP of Marketing, this role is responsible for executing and optimizing our ABM and digital demand strategy across defined ICPs and priority accounts. You will oversee paid media performance, ensuring campaigns are strategically aligned, continuously tested, and optimized for measurable impact.

This is a hands‑on performance role focused on execution, optimization, and cross‑channel alignment. You will monitor results, analyze multi‑channel data, guide testing strategy, and ensure paid media, organic content, landing experiences, website experience, and marketing automation operate as a cohesive demand engine.

We’re looking for a data‑driven, multi‑faceted leader who understands how modern B2B demand funnels operate, thinks strategically, executes with discipline, and leads with accountability and a strong team‑first mindset.

• Execute and optimize ABM and demand generation programs across defined ICPs and target segments
• Partner with sales and marketing leadership to support pipeline and revenue goals
• Translate strategy into clear, executable campaign plans
• Lead A/B testing across ads, landing pages, website experiences, and funnels
• Oversee paid media performance across Google Ads, Meta, and display, ensuring efficiency and alignment to demand strategy
• Lead structured testing across creatives, audiences, offers, CTAs, and landing pages to drive continuous improvement
• Monitor and cross‑reference multi‑channel performance data to identify trends, gaps, and growth opportunities
• Track campaign impact within Hub Spot and Salesforce, connecting marketing efforts to pipeline outcomes
• Own and optimize website performance, including conversion paths, landing pages, and user experience
• Own and optimize email marketing strategy, including nurture programs, segmentation, and lifecycle campaigns
• Build and refine automated workflows, nurture sequences, and conversion paths to improve lead engagement and conversion
• Align organic content efforts with paid promotion to maximize reach and engagement
• Strengthen attribution visibility and overall funnel performance
• Ensure SEO best practices are integrated across campaigns, website, and landing experiences
• Own and optimize the marketing technology stack (Hub Spot, Propensity ABM, website, and integrations) to support full‑funnel performance
• Manage and mentor the…