Marketing Manager​/Lead

You will:
Own and build BiG’s marketing strategy across the full funnel, from positioning and demand generation to brand, content, events, and marketing operations.

Must have:
Proven ability to independently translate business objectives into marketing strategy, build marketing capabilities from 0 to 1, and drive measurable commercial impact.

At Yodo1, we don’t just grow games - we help turn them into household names. With billions of downloads across our portfolio, we’ve spent more than a decade shaping the growth of iconic titles. From helping first-time creators monetize their debut games, to bringing world-class IPs from Hasbro, Paramount, Legendary, and Sony Pictures into the hands of top studios such as Rivergame, Candivore, 37

Games, and Tencent Studios - we’ve proven what’s possible when creativity meets global expertise. Yodo1 Games is raising the bar: transforming great titles into lasting franchises that define gaming for generations. Drawing on experience with successes like Transformers:
Earth Wars, Rodeo Stampede, and Ski Safari, we provide the systems, partnerships, and global reach that help visionary developers build worlds players will return to for decades. Joining Yodo1 Games means more than a job - it means becoming part of a team that lives and breathes games, works with some of the most talented creators in the industry, and is driven by a mission to shape the future of gaming.

We love games. We play games. And together, we grow games that last.

We believe in the future and power of the mobile gaming industry and that everyone deserves an equal opportunity to build a life they love through games - from anywhere in the world. We believe you know when and where you do your best work. We are fully remote by design and we WFA:
Work From Anywhere. We don’t impose hours or limit time off. We are driven by performance, and we experiment often. We care about impact, not titles.

BiG (Brand in Games), Yodo1’s IP licensing and strategic partnerships division, is looking for a Marketing Manager / Lead to own and develop the marketing function for the business. This is not a traditional campaign-execution role. We are looking for someone who can determine what marketing should do, why it matters, and how it should be delivered, and take ownership of turning that strategy into measurable results.

You will work closely with Licensing, Business Development, Product, and leadership to translate BiG’s commercial priorities into a clear marketing strategy that strengthens our position in the market, generates qualified opportunities, supports strategic partnerships, and builds scalable marketing capabilities. The role requires someone comfortable operating in an evolving environment where processes may not already exist. You should be able to build from 0 to 1, make strong independent judgments, test and refine ideas quickly, and use AI and automation to rethink how modern marketing work can be done.

You will retain a strong hands-on mindset, but your value should come from more than executing predefined tasks. We are looking for someone who can set direction, prioritize resources, create systems, and take accountability for outcomes.

You are:

• Ownership-driven:
  You don't wait to be told what to do - you proactively move projects forward and take responsibility for outcomes.
• Strategic and commercially minded:
  You understand the business objective first and build marketing priorities around it rather than starting with channels or campaigns.
• Ownership-driven:
  You independently identify what needs to happen, establish priorities, and take responsibility for delivering outcomes.
• A 0-to-1 builder:
  You are comfortable…