Senior Manager​/Director, Revenue Marketing

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Regent Education helps colleges and universities maximize enrollment by providing automated, flexible, and efficient solutions that meet financial aid needs across all enrollment models. As the leading provider of SaaS-based financial aid solutions, Regent Education helps institutions to simplify and automate the management of the most complex financial aid scenarios, eliminate enrollment barriers for non-US citizen students, and maximize every institutional scholarship dollar.

Backed by a collective of leading, forward-thinking EdTech investors and guided by a team of financial aid experts with more than 400 years of collective experience, Regent Education provides a suite of holistic, cloud-based solutions, uniquely tailored to address all of an institution's financial aid needs.

The Senior Manager / Director, Revenue Marketing owns revenue marketing for Regent

Education:

positioning and messaging, retention and expansion programs, sales and customer success enablement, new customer acquisition, and marketing's contribution to the revenue number. You will work with Regent's leadership, product, sales, and customer success teams, and with the Revenue Marketing function at EVA Equity Partners, Regent's investor and operating partner.

This is a dedicated seat because retention, expansion, and competitive positioning need a single owner rather than shared attention. The positioning architecture, offer set, and content pipeline are already in place. The work ahead is keeping the story true as the market moves, getting the field to use what gets produced, and making marketing's contribution to retention and expansion visible enough to plan around.

This position is remote (work from home), with occasional travel for conferences and company meetings.

• Own Regent's messaging architecture and keep it current and approved: positioning, ICP definitions, buyer personas, the competitive view, and the sales battle card. Initiate refresh cycles when product releases or competitive moves make the current version wrong, rather than waiting for a scheduled review.
• Produce retention program materials for the customer success team: renewal-cycle messaging, executive business review content, customer communications on releases and regulatory change, and intervention materials when an account shows risk.
• Own the marketing side of the services attach and cross-sell motion, including per-account offer materials, release-driven campaigns, and the messaging that connects a customer's operational pain to the right offer.
• Own positioning and enablement for new customer acquisition: segment materials, the conference and event program, demand generation, PR, demo narratives, and the assets sellers carry into competitive deals and RFPs.
• Own the release communications cycle with the product team, and validate positioning claims with product before they go to market.
• Own the enablement inventory and its adoption. Maintain separate sales and customer success tracks, facilitator materials, and release cheat sheets. Track what the field actually uses, and retire or rebuild what it does not.
• Own Regent's public positioning: website copy, product naming accuracy, and the progressive build-out of product, services, and segment pages.
• Own the marketing inputs to monthly reporting: pipeline and win/loss reason codes, asset inventory, and campaign performance.
• Operate and help extend the governed AI content pipeline used across the EVA portfolio, producing through it rather than around it.

• Five to eight years in B2B product marketing, customer marketing, or revenue marketing at a SaaS or technology company, with a track record of owning outcomes rather than supporting them.
• Higher education domain experience in financial aid, enrollment, or student success. You should be credible with the buyer without spending two quarters learning how aid offices work.
• Full-stack product marketing range: positioning and messaging, demand generation, PR, and events, with customer marketing and enablement as your center of gravity.
• Retention and expansion fluency. You understand how renewal and cross-sell plays get designed, briefed, and executed with customer success and account management, and you know what makes a play actually get run.
• Experience building positioning architecture, tracking it through revision cycles, and holding it current under competitive and product change…