Senior Product Marketing Manager, CDP San Francisco

Hightouch is an Agentic Marketing Platform powered by the industry-leading Composable CDP. With complete brand context, customer data, and performance history in one place, every marketer finally has the power to build and ship end-to-end campaigns themselves. Teams move faster, stay on brand, and get AI marketing that actually works.

Founded in 2019 and headquartered in San Francisco, Hightouch enables marketing teams to analyze performance, brainstorm ideas, and generate creative at a speed and quality that wasn't previously possible.

Named a Leader in the 2026 Gartner® Magic Quadrant™ for Customer Data Platforms, Hightouch is trusted by leading enterprises like Domino's, Spotify, Aritzia, , Ramp, and Pet Smart.

At Hightouch, our mission is to help our customers leverage data and AI to grow their businesses. The team is ambitious, impact-driven, efficient — and we believe humility, kindness, and compassion are essential to our success. If you're energized by velocity, obsessed with raising the bar, and want to build alongside people who care deeply about each other and our customers, we'd love to meet you.

Looking for a role at a fast-paced startup in a high-energy environment where you can make a difference? Our team is seeking a skilled Product Marketing Manager to take ownership of our current and future product investments in the Mar Tech, Data, and AI spaces. In this role, you'll be responsible for driving our go-to-market strategy, executing integrated campaigns, fine-tuning website messaging, creating sales enablement materials, developing internal messaging, and crafting case studies that showcase the value of our CDP offerings.

As a Product Marketing Manager, you'll collaborate closely with our Marketing, Sales, Partnerships, and Product teams to help us define a GTM strategy to achieve our ambitious growth goals. If you're passionate about creating new solutions and making a real impact, we want to hear from you.

• Create and define differentiating positioning for our products and solutions for our various personas (ex: marketing teams, product teams, data teams etc)
• Run point on integrated marketing launches and campaigns across marketing, sales, and product
• Conduct user research to identify gaps in the market for our product to fill
• Create, maintain, and improve website messaging, customer case studies, and sales enablement materials
• Help internal teams and product evangelists craft messaging and sequences that align with customer value
• Externally evangelize Hightouch at field events, customer engagements, and webinars

• 5+ years of experience in Product Marketing.
• GTM
  
  Skills:
  
  Proven experience in developing and executing go-to-market strategies for new product launches, including planning, coordination, and execution
• Technical Product Positioning:
  Ability to understand and clearly articulate the technical aspects and benefits of our products to both technical and non-technical audiences
• Market and User Research:
  Strong background in conducting market research and user interviews to identify customer needs, market trends, and competitive landscape
• Competitive Analysis:
  Skilled in analyzing competitors' products, strategies, and market positioning to inform our product development and marketing strategies
• Strategic Thinking:
  Ability to think strategically and analytically about business, product, and marketing challenges and to create actionable insights and plans
• Storytelling:
  Proficient in turning complex, technology-heavy topics into digestible, compelling stories that resonate with target audiences
• Communication
  
  Skills:
  
  Excellent written and verbal communication skills, with a talent for crafting clear, persuasive messaging
• Experience in…