Senior Manager of Digital Marketing & Engagement

Title:

Senior Manager of Digital Marketing & Engagement Report:
Director of Communications & Marketing

Location:

Washington, D.C., or remote

Travel:
Less than 15%
About the National Down Syndrome Society (NDSS):

The National Down Syndrome Society’s (NDSS) mission is to create a world where individuals with Down syndrome thrive. Founded in 1979, NDSS empowers individuals with Down syndrome and their families by driving policy change, providing resources, engaging with local communities, and shifting public perceptions. The organization’s work is carried out through three key areas of programming:
Policy & Advocacy, Research, and Community Access and Supports.

Position Summary Reporting to the Director of Communications & Marketing, the Senior Manager of Digital Marketing & Engagement is responsible for supporting NDSS' digital marketing and leading audience engagement strategies with a focus on the website. This role oversees the organization's website, email marketing, paid media, digital analytics, and audience growth initiatives while supporting organization-wide marketing priorities.

Essential Functions and Responsibilities To perform in this position successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Other duties may be assigned to meet business needs.

Manage paid campaigns, including Google Ads, and SEO/AEO/GEO strategies.

Familiarity with AI technologies and a willingness to stay current as the digital landscape continues to evolve.

Oversee NDSS' website strategy, governance, budget, and continuous improvement.

Design and implement NDSS’ email marketing and automation strategy.

Ensure consistency of brand, messaging, and visual identity across websites and email.

Support the development and execution of the organization-wide communications and marketing plan(s).Partner with departments to identify, evaluate, and prioritize digital opportunities.

Monitor engagement, analyze trends, and adjust strategies accordingly.

Lead the development and optimization of website, email, and paid media strategies to support organizational goals including UX and UI.Establish and monitor digital performance metrics and provide reports and recommendations based on audience engagement data.

Manage digital consultants and vendors supporting web, email, advertising, and related initiatives.

Supervise the Digital Engagement Coordinator and guide digital production and implementation activities.

Other duties as assigned.

Supervisory Responsibilities:

Yes

Education & Experience Requirements Bachelor’s degree in Marketing, Communications, Public Relations, or related field6+ years of experience in marketing and communications, preferably in a nonprofit, education, or mission-driven organization

Demonstrated success managing campaigns across digital, print, and multimedia platforms

Supervisory experience with the ability to manage and motivate staff and meet deadlines.

Knowledge, Skills & Abilities Exceptional written, verbal, and visual communication skills

Strong organizational and time management skills

Demonstrated experience with website and SEO/AEO/GEOProven ability to design and execute integrated campaigns that achieve measurable results

Proficiency with marketing and communications platforms

Knowledge of tracking and monitoring systems like GA4

Ability to manage multiple projects quickly, simultaneously, and meet deadlines

Familiarity with Drupal, Word Press, and other content management systems

Strong attention to detail and brand consistency

Experience with website accessibility standards and tools

Familiarity with CRMs and email marketing tools such as Virtuous, Salesforce,…