Director, Consumer Banking & Marketing Integration

Ally and Your Career Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We love this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion.

From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?

Work Schedule :
Ally designates roles as (1) fully on-site, (2) hybrid, or (3) fully remote. Hybrid roles are generally expected to be in the office a certain number of days per week as indicated by your manager. Your hiring manager will discuss this role's specific work requirements with you during the hiring process. All work requirements are subject to change at any time based on leader discretion and/or business need.

The Opportunity This role is based in our Charlotte office on a hybrid schedule in a few days a week with some remote work.

The Director, Consumer Banking Marketing Integration is a critical leadership role within the Marketing organization, serving as the primary relationship owner and strategic liaison between Marketing and Consumer Banking businesses, including Bank and Invest.

This role fosters strong partnerships across the organization, ensures alignment between business priorities and marketing initiatives, and communicates a cohesive, compelling narrative about marketing’s contribution to business performance. Acting as a trusted advisor to senior leaders, the Director connects teams across business, marketing, design, analytics, technology, and product to drive clarity, coordination, and execution.

The ideal candidate brings financial services experience, strong marketing knowledge, analytical rigor, and executive communication skills. They are an exceptional relationship builder who can navigate a complex and evolving landscape, synthesize diverse perspectives, and translate priorities and performance into actionable insights and compelling executive-level storytelling.

The Work Itself The Director, Consumer Banking Marketing Partnerships plays a pivotal role in connecting Marketing and Consumer Banking leadership. This individual helps ensure that priorities are aligned, stakeholders are engaged, and marketing’s value is clearly understood across the organization. By bringing together diverse teams, leveraging data-driven insights, and translating complex initiatives into compelling business narratives, this leader enables stronger decision-making, deeper collaboration, and improved business outcomes.

Business Partnership & Strategic Alignment Serve as the primary marketing relationship owner for Consumer Banking businesses, including Bank and Invest.

Build trusted partnerships with senior business leaders to understand priorities, growth objectives, customer needs, and key initiatives.

Ensure marketing activities remain aligned to business goals and that stakeholders have visibility into priorities, progress, risks, and results.

Partner across Marketing to translate business needs into actionable briefs, initiatives, and communications.

Act as the connective tissue across business, marketing, analytics, technology, product, and design teams to support alignment and successful execution.

Champion a cohesive and compelling narrative regarding marketing initiatives, investments, outcomes, and business impact.

Cross-Functional Leadership Lead and influence cross-functional teams across Marketing, Business,…