Marketing Manager | Westway Feed Products | Texas – Remote

We have a great opportunity for someone to join us as a Marketing Manager, leading strategic marketing initiatives that strengthen brand awareness, support business growth and enhance Westway Feed Products’ position within the marketplace. The role will be responsible for managing internal and external marketing communications, branding, digital marketing, content development, events, analytics and marketing materials. The position will work closely with internal stakeholders, customers, industry associations and external marketing partners to ensure consistent brand messaging, effective market presence and alignment of marketing activities with company objectives.

Position Title:

Business area: Liquid Products

Location: Texas - preferably located in commuting distance to The Woodlands.

Position Type: Full-time

Schedule: Hybrid

Westway Feed Products is North America’s largest manufacturer of liquid supplements for livestock. Additionally, we produce feed mill products, dried molasses and industrial products. The core concept of Westway’s business is to utilize co-products from other industries and convert them into safe, high-quality, cost effective, livestock feed supplements. While Westway’s primary ingredient for many of our products is molasses, we also incorporate other co-products.

The concept of utilizing these co-products is the foundation of our sustainability platform. Today, Westway operates 22 production facilities across the United States, Canada and Mexico. Our geographic reach allows for products to be developed according to environmental and production system variations across the country.

Westway, a division within ED&F Man, is owned by Hartree Partners,
LP a leading global merchant commodities firm facilitating the flow of energy, metals, agriculture, and environmental products across the full commodity supply chain, connecting producers and consumers. Hartree was founded in 1997, is jointly owned by senior management and funds managed by Oaktree Capital Management, LP, and employs around 5,000 individuals worldwide.

• Develop and execute annual marketing plans aligned with corporate objectives, commercial strategies and business priorities.
• Identify opportunities to improve marketing effectiveness, competitiveness and market position.
• Develop integrated marketing communications across digital, print, email, social media and traditional channels.
• Ensure consistent messaging, branding and visual identity across internal and external communications.
• Create sales support materials, customer communications, presentations, brochures, advertisements and promotional campaigns.
• Manage digital marketing activities including website content, email marketing, social media, digital advertising and SEO.
• Monitor marketing analytics and digital performance, using data to improve engagement, effectiveness and resource allocation.
• Maintain and strengthen the company brand across all communication channels and customer touchpoints.
• Manage trademarks and brand assets, coordinating registrations, renewals, documentation and legal requirements.
• Partner with Sales and business leaders to develop marketing tools, collateral and programs supporting customer acquisition.
• Manage marketing materials, promotional items, trade show assets, branded merchandise and sales collateral.
• Coordinate production, procurement, storage, distribution and updates of marketing materials and branded assets.
• Build and manage relationships with agencies, marketing providers, printers, media representatives and external partners.
• Coordinate industry associations, sponsor ships, partnerships and events that enhance company visibility and…