GTM Marketing Manager

The Marketing team owns Sundays' full customer acquisition and growth engine, led by the VP of Growth Marketing. As we expand our product assortment and increase the pace of launch and seasonal activity, the team needs a dedicated owner for go-to-market execution and the integrated campaigns that surround it.

This is a net-new, individual contributor role. The Go-to-Market Marketing Manager will own the go-to-market plan for new products moving through Sundays' pipeline—from pricing and packaging through positioning and promotional launch—and will carry that work into market through integrated, multi-channel campaigns. This role functions similarly to a CPG brand manager, without full P&L responsibility: you'll drive the commercial and marketing decisions that shape how a product comes to market, while Finance retains ultimate accountability for margin and profitability.

Brand strategy sits outside this role.

Every launch has two motions, and you'll own both: winning new customers, and moving our existing subscriber base. Most of what a launch actually ships is a product surface—PDPs, quiz placement, SKU and bundle setup, promo mechanics, portal flows—so you'll partner closely with Digital Product & Engineering and Analytics alongside R&D, Supply Chain, Creative, Retention, Operations, and Customer Care to translate a product concept into a launch-ready plan.

You'll be the connective tissue ensuring every function is aligned on what's launching, when, and how.

Reports to:

VP of Growth Marketing, with no direct reports. You'll work closely with Digital Product & Engineering, Analytics, R&D, Creative, Supply Chain/Operations, Retention, and Customer Care on a regular basis. This is a full-time, remote position with periodic travel to Cleveland.

• Own the go-to-market plan for new product launches, from initial concept through launch and early performance.
• Define launch tiers so small bets ship in weeks and big bets get the full plan, and match each launch to the right level of investment.
• Plan the new customer motion for each launch: offer construction, quiz placement, landing pages and paid creative, first-order economics, and the effect on overall conversion rate.
• Plan the active subscriber motion for each launch: attach, upgrade and swap; portal and email surfaces; cannibalization of existing SKUs; incremental LTV; and a migration plan for anyone whose plan changes.
• Define pricing and packaging recommendations in partnership with R&D, Supply Chain, Digital Product, Creative, and Finance, balancing customer value with margin considerations.
• Write the merchandising and promotional inputs Creative and Digital Product build from—PDP content, quiz placement, SKU and bundle setup, promo mechanics, and portal flows.
• Define the measurement plan before launch—success criteria, the metrics we'll read, and how we'll read them—then report against it and turn findings into a repeatable go-to-market playbook.
• Coordinate launch and campaign timelines across Digital Product & Engineering, Analytics, R&D, Supply Chain, Operations, Retention, and Customer Care, and take integrated campaigns to market across paid, email/CRM, organic social, content, and PR.

• 30 days: You've gotten up to speed on the current new product pipeline and marketing calendar, met the Digital Product & Engineering, Analytics, R&D, Supply Chain, Creative, and Retention partners you'll work with regularly, and understand the product surfaces a launch depends on.
• 3 months: You've led the go-to-market plan for at least one product launch—including its launch tier, pricing and packaging recommendations, plans for both the new customer and active subscriber motions, and a measurement plan agreed before launch—and taken one…