Marketing Automation Specialist

Marketing Automation Specialist

WHAT YOU’LL DO:

The Marketing Automation Specialist is responsible for the day-to-day execution, deployment, and optimization of email and SMS marketing campaigns. The role supports the delivery of customer lifecycle programs while identifying opportunities to improve automation capabilities, processes, and scalability within Marketing Operations.

WHO WE ARE:

At AAA Washington, we equip our members with trusted service and expertise to confidently travel through life. We provide our members with best-in-class roadside assistance, discounts and rewards, travel services and insurance. For over 120 years, we’ve served our members, not shareholders, so our growth supports innovation for the Club today and for the future. Seeking to reflect the communities we serve and create an inclusive culture, we encourage employees to bring their full self to work and support applicants from all backgrounds, abilities and walks of life to apply.

WHY YOU’LL LOVE WORKING AT AAA WASHINGTON:

You’ll play an important role in bringing AAA Washington’s spirit of service and peace of mind to our membership. Consistently ranked as one of the Best Places to Work by Puget Sound Business Journal, we aim for work-life balance across the organization. We support hybrid and remote work options for many positions based in our corporate office (Bellevue, Washington) along with some of the best benefits in the region!

ESSENTIAL DUTIES/RESPONSIBILITIES:

• Own day-to-day campaign execution, including the building, testing, and deployment of communications across email, SMS, and other emerging marketing channels.
• Manage and prioritize a queue of campaign and project requests, follow up on pending project requirements, and communicate timelines and key updates with stakeholders across the organization.
• Implementpersonalization, dynamic content, and campaign logic to deliver relevant messaging and experiences.
• Configure and apply tracking codesto measure channel performance and campaign effectiveness.
• Execute andmonitorA/B and multivariate tests tooptimizemessaging, targeting, creative, and customer journeys.
• Evaluate campaign performance and provide actionable recommendations to improve engagement, conversion, andretentionmetrics.
• Conduct quality assurance testing of campaigns, automation workflows, audience selections, and personalization logic prior to deployment;identify and escalate technical issues to appropriate stakeholders for resolution.
• Present insights on campaign effectiveness, business impact, and opportunities for continuous improvement to key stakeholders.
• Support automated marketing campaigns, customer journeys, and triggered communications across marketing automation platforms.
• Contribute to the testing and adoption of new tools, features, and technologies that enhance marketing automation capabilities and operational effectiveness.
• Identify opportunities to improve campaign processes, workflows, automation, and operational efficiencies.
• Monitor and manage direct responses from outbound communications, perform member outreach, and distributepertinentissues to business stakeholders.
• Participate in strategic marketing meetings with key stakeholders.
• Ensure compliance with email, privacy, consent, and data governance standards.
• Stay current on channel capabilities, marketing automation technologies, industry trends, and best practices to inform effective marketing strategies and execution.
• Other duties as assigned.

SUPERVISORY RESPONSIBILITIES:

• None

MINIMUM QUALIFICATIONS:

• 3+ years of experience in email marketing,marketing automation, ora related marketing operations function.
• Experience managing email marketing campaigns, including building, testing, deployment, and optimization.
• Bachelor's degree in marketing,…