B2C Digital & Loyalty Specialist

Canon U.S.A. Inc., headquartered in Melville, NY seeks a B2C Digital Growth & Loyalty Specialist (Specialist, Marketing). The B2C Digital Growth & Loyalty Specialist is responsible for driving digital growth initiatives that strengthen the Canon Online Store customer engagement, loyalty, and revenue. The primary focus of this role is the acceleration and optimization of the Canon Online Store Loyalty Program and identifying new opportunities to acquire customers, improve customer retention and increase lifetime value.

Working closely with Marketing, IT, Sales, Analytics, and external agency and technology partners, this individual will coordinate initiatives from strategy and planning through execution and measurement, while exploring emerging channels, technologies, and opportunities to expand the Canon Online Store digital business.

This position is full time and offers a hybrid work schedule requiring you to be in the office Monday, Tuesday and Wednesday and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs.

CUSTOMER RETENTION & GROWTH

• Lead the acceleration and optimization of the Canon Online Store Loyalty Program, partnering with cross-functional teams to define requirements, prioritize enhancements, coordinate implementation, and identify opportunities to increase customer engagement, retention, and value
• Support the ongoing management and evolution of the Loyalty Program, including day-to-day marketing, operations, planning, performance monitoring, and coordination with vendors and internal stakeholders
• Lead and scale Canon’s robust Affiliate Marketing program. Oversee day-to-day operations, plan and execute strategic marketing placements, and continuously expand, optimize, and balance our publisher portfolio to drive sustainable growth
• Support the growth of the Canon Employee Store through targeted email, merchandising, and other digital initiatives, partnering with Sales to align campaigns with product launches, seasonal priorities, on-site promotions and tent-pole events
• Work with the Market Research team to gain customer and business insights to identify opportunities for growth, including new campaigns, programs, and digital initiatives that increase acquisition, engagement, conversion, and retention
• Partner with Marketing, Analytics, Sales, and other stakeholders to evaluate performance, develop recommendations, and execute initiatives that drive measurable business results

EMERGING CHANNELS & INNOVATION

• Identify, evaluate, and test emerging digital channels, platforms, partnerships, and customer acquisition opportunities that can drive incremental traffic, new customers, and revenue to the Canon Online Store
• Monitor evolving consumer behaviors, digital commerce trends, marketplaces, social commerce, AI-powered discovery, and other emerging channels to identify opportunities for the Canon Online Store
• Develop recommendations and business cases for new channel strategies, partnerships, technologies, and pilot programs based on customer potential, business value, and scalability
• Support Canon’s Agentic Commerce readiness by coordinating with IT, agencies, and technology partners to explore and integrate commerce capabilities across Large Language Models (LLMs) and emerging AI-powered shopping experiences
• Lead or coordinate cross-functional innovation initiatives from opportunity identification through testing and…