Product & Partner Marketing Lead or Canada

Product & Partner Marketing Lead in the USA or Canada

Cloud for Good is seeking a Product & Partner Marketing Lead to join our Marketing team. This role will lead the go-to-market strategy, positioning, messaging, and partner marketing initiatives that bring Cloud for Good’s solutions, intellectual property, industry expertise, and Salesforce partnership to market.

The Product & Partner Marketing Lead will serve as the connective tissue between Marketing, Sales, Alliances, Delivery, Product, and Salesforce, translating complex technology and services into clear, differentiated market stories that drive awareness, partner engagement, pipeline, and bookings. This role will own product and solution marketing for Cloud for Good’s strategic Salesforce offerings, including Cloud for Good intellectual property, while also serving as a primary marketing liaison to Salesforce.

This is a highly cross-functional role for someone who understands the Salesforce ecosystem, can move comfortably between technical and business conversations, and knows how to turn capabilities into compelling stories that resonate with customers, Salesforce sellers, and the broader market.

Location: Virtual:
Home-based office in the USA or Canada.

Work Authorization: Citizens or Permanent Residents of the USA or Canada.

Responsibilities

Lead the product, solution, and partner marketing strategy that positions Cloud for Good as a differentiated Salesforce partner and accelerates adoption of Cloud for Good solutions, intellectual property, and strategic Salesforce offerings.

• Own go-to-market strategy and positioning for Cloud for Good’s packaged solutions, IP assets, and strategic Salesforce offerings, including Agentforce, Data 360, AI, and industry-specific solutions.
• Develop differentiated messaging and value propositions that translate technical capabilities into measurable customer outcomes and clearly articulate why Cloud for Good is uniquely positioned to deliver them.
• Lead go-to-market launches for new Cloud for Good solutions, IP, Salesforce capabilities, and industry offerings, coordinating messaging, content, campaigns, sales enablement, partner activation, and internal readiness.
• Create sales and partner enablement assets including pitch decks, battle cards, competitive positioning, one-pagers, solution briefs, demos, customer stories, and point-of-view content that help Cloud for Good and Salesforce sellers confidently position our solutions.
• Partner closely with Sales and Delivery to understand customer needs, competitive dynamics, objections, buying patterns, and emerging opportunities and translate those insights into stronger market positioning.
• Serve as a primary marketing liaison to Salesforce, developing relationships with Salesforce partner marketing, industry, product, and field teams to identify opportunities for joint go-to-market activity.
• Align Cloud for Good’s marketing strategy with Salesforce priorities, identifying opportunities to activate around strategic products, industry initiatives, launches, campaigns, and annual go-to-market motions.
• Develop and execute joint marketing programs with Salesforce, including campaigns, webinars, events, executive programs, customer stories, thought leadership, and field activation.
• Drive Salesforce field enablement, ensuring Salesforce sellers understand Cloud for Good’s capabilities, differentiators, customer successes, industry expertise, and proprietary solutions and know when to bring Cloud for Good into an opportunity.
• Own Cloud for Good’s marketing presence across key Salesforce partner channels and programs, including App Exchange listings, Agent Exchange, customer reviews and CSATs, Partner Innovation Awards, FDE, Zero Copy, and other strategic partner…