Senior Reputation & Visibility Specialist - Remote

Emblem Health is one of the nation’s largest not for profit health insurers, serving members across New York’s diverse communities with a full range of commercial and government-sponsored health plans for employers, individuals, and families. With a commitment to value-based care, Emblem Health partners with top hospitals and doctors, including its own Advantage Care Physicians, to deliver quality, affordable, convenient care.

At over a dozen Emblem Health Neighborhood Care locations, members and non-members alike have access to community-based health and wellness guidance and resources. For more information, visit  .

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Responsible for managing and enhancing the online reputation, discoverability, and digital footprint of Emblem Health enterprise/brands across review platforms, search engines, AI-powered experiences, local listings, online directories, knowledge sources, and authoritative third‑party platforms. Serve as the organization's subject matter expert for digital reputation management, local presence, entity management, digital authority, and emerging AI visibility strategies, helping to ensure that Emblem Health’s brands are accurately represented, easily discoverable, and positively perceived wherever consumers, patients, members, providers, employers, and communities seek information online.

• Responsible for strengthening the information ecosystems that influence how the company is surfaced, cited and recommended across traditional search engines and AI-driven discovery experiences through the management of reputation signals, listings data, knowledge entities, content optimization recommendations, and authoritative third‑party sources.
• Drive the digital reputation management strategy for the Emblem Health enterprise, including monitoring, responding to, and reporting on reviews across online business profiles, app stores, and other relevant platforms.
• Develop and maintain governance, workflows, response templates, escalation procedures for online review management, partnering closely with Customer Experience, Customer Service, Communications, Compliance, Legal, and other stakeholders.
• Serve as the primary business point of contact for digital presence management platforms, ensuring accurate, consistent, and optimized brand information across listings, directories, maps, local search experiences, and other digital discovery channels.
• Manage and enhance the digital footprint of the Emblem Health brands across authoritative third‑party platforms, including Wikipedia, Wikidata, Crunchbase, Google Knowledge Panels, and other emerging digital and AI‑driven information sources.
• Partner with Creative, User Experience, Marketing, Brand, and Communications teams to identify content opportunities, content gaps, and optimization strategies, providing recommendations on page structure, information architecture, headings, FAQs, schema, and customer‑focused content that improve discoverability, engagement, reputation, and business outcomes.
• Monitor search, AI, competitive, and industry trends to identify opportunities that strengthen brand visibility, authority, and recommendation within search engines, AI‑powered experiences, and third‑party digital platforms.
• Serve as the organization's subject matter expert and strategic advisor on digital reputation, online presence, AI visibility, brand authority, and emerging trends that influence how Emblem Health brands are discovered, perceived, and recommended online.
• Develop and maintain…